Tata Sky Ltd.
Entertainment, Marketing And Advertising
Company overview
Tata Sky Ltd is a leading direct broadcast satellite television provider in India. It is a joint venture between Tata Sons and The Walt Disney Company. The company was established in 2004 and operates on the latest MPEG-4 digital compression technology. Tata Sky offers a wide range of channels and services including entertainment, sports, news, music, and movies. It also offers interactive services like games, active services, and a video-on-demand service. With more than 20 million subscribers, Tata Sky has become one of the most popular DTH providers in the country. The innovative programming, quality of service and value for money have made it a household name in India.
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Technology stack
Tata Sky Ltd. uses Open Graph to integrate any web page into the social graph.
Tata Sky Ltd. uses Webpack to efficiently bundle open-source JavaScript modules for optimized web application deployment.
Tata Sky Ltd. uses Google Analytics to track and report its website traffic.
Tata Sky Ltd. uses Facebook Pixel to measure the effectiveness of its advertising.
Tata Sky Ltd. uses Linkedin Insight Tag to power conversion tracking, website audiences, and website demographics.
Tata Sky Ltd. uses HSTS to instruct browsers to access its site exclusively over secure HTTPS connections.
Tata Sky Ltd. uses Amazon CloudFront, a fast content delivery network (CDN) service, to securely deliver data, videos, applications, and APIs to its global customers with low latency and high transfer speeds.
Tata Sky Ltd. uses Microsoft Advertising, an online advertising platform developed by Microsoft, to reach target audiences effectively through online advertising campaigns.
Tata Sky Ltd. uses DoubleClick Floodlight to track and attribute user conversions directly from advertising campaigns, providing essential data for measuring ROI, optimizing ad spend, and building targeted audience segments.
Tata Sky Ltd. uses Google Tag Manager to quickly and easily manage and update measurement and related tags on their website or mobile app.
Tata Sky Ltd. uses Lodash to simplify common JavaScript programming tasks with its library of functional utility functions.
Tata Sky Ltd. uses core-js to provide a modular standard library for JavaScript and enable compatibility for cutting-edge ECMAScript features through polyfills.
Tata Sky Ltd. uses Amazon Web Services to power its operations and applications with a comprehensive cloud services platform offering compute power, database storage, content delivery, and other functionality.