AI Coach

balticapprenticeships· AI Routeway
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📍 Darlington, Durham, United KingdomFull Time💰 GBP 36K–41K

About this role

Job Title: AI Coach

Department: Operations

Location: Head Office: Pioneer House, Morton Park, Darlington (Hybrid available after probation)

DBS Check: Required

Salary: £36,050 - £41,200 per annum

Bonus: Cohort Success & Progression Bonuses

 

Who We Are

We are an Ofsted Outstanding provider of apprenticeships in the IT, Tech, and Digital sector. Our mission is to inspire learners, shape the next generation of Tech & Digital talent, and create life-changing opportunities. We innovate, grow, and focus on learner success – and we want you to join us.

 

The Role

As an AI Coach, you’ll use your industry knowledge and understanding of apprenticeship programmes to guide learners personally and professionally. You will motivate and influence your caseload of apprentices, helping them achieve their full potential through workshops, training, and one-to-one support.

 

Key Responsibilities & Role Expectations

  • Manage a caseload of up to 42 learners, supporting skills, knowledge, and behaviours development
  • Facilitate technical workshops and personal development microteaches
  • Evaluate and maintain high-quality programme standards; ensure accuracy and compliance
  • Build strong, collaborative relationships with learners, employers, and internal stakeholders
  • Maintain training plans, monitor progress, and provide constructive feedback
  • Contribute to programme improvement and learner engagement

 

Essential Skills & Experience

  • Teaching qualification (PGCE, PCET, AET) or experience in digital/apprenticeship sector
  • Proven experience delivering AI, Business Analysis, or Digital Transformation programmes
  • Strong written, verbal, and interpersonal skills; able to build rapport and provide constructive feedback
  • Organised, detail-oriented, and able to manage multiple tasks
  • Flexible, resilient, and logical in problem-solving
  • Confident using IT systems and databases

 

 

Desirable Skills & Experience

  • Degree or apprenticeship qualified in IT, Business, Data Science, or related discipline
  • Knowledge of AI, Business Analysis, Digital Transformation, and apprenticeship standards
  • Certifications: Change Management, Power Platform, or AI qualifications
  • Experience with modern cloud platforms (e.g., Databricks, Snowflake), coding, or digital transformation tools
  • Understanding of compliance, ESG, or technical frameworks is a plus


 

Our Benefits


At Baltic, we’re committed to creating an environment where you can thrive – professionally, personally, and socially. Voted one of the Sunday Times Top 100 Best Places to Work 2024, we’re proud of our culture, our people, and the meaningful work we do every day.

 

Here’s what you can look forward to as part of Team Baltic:

 

Career Development:

  • Fantastic progression opportunities and clear career pathways
  • Full training and ongoing support from our in-house Enablement Team
  • Tailored CPD investment including 1:1 public speaking coaching, presentation skills, and more

 

Culture & Work-Life Balance:

  • A fun, supportive environment with regular social events and team activities
  • Early finish every Friday – we operate a 4.5-day working week
  • 25+ days annual leave, increasing to 30 with length of service
  • No weekend or Bank Holiday working
  • Full office closure between Christmas and New Year
  • Additional Life Event Day annually for those big moments that matter
  • Buy & Sell Holiday Scheme for extra flexibility

 

Health & Wellbeing:

  • Free, confidential mental health support through SPILL
  • Access to high-value wellbeing initiatives, including face-to-face sessions with a Health & Wellbeing Specialist
  • Local discounted gym memberships
  • Enhanced maternity and paternity leave (after 2 years’ service)

 

Recognition & Engagement:

  • Baltic Scratch Card Scheme – instant wins for great work
  • Baltic Breakfasts, competitions, and engagement days
  • Volunteer Day annually to give back to causes you care about

We don’t just believe in a people-first culture – we bring it to life every day. And the most exciting part? We’re only just getting started. Join us on our journey and be part of something meaningful, ambitious, and full of opportunity.


 

A successful AI Coach will embody our core values:

  • Be the Expert: Continuously deepen your understanding of apprenticeship standards, coaching practices, and industry knowledge to deliver confident, high-quality guidance. Use your expertise to help learners build the skills, knowledge, and behaviours they need to succeed in both their roles and their assessments.
  • Be the Customer: Put the apprentice at the centre of everything you do. Provide personalised, empathetic support that recognises each learner’s individual strengths, challenges, and goals - creating a safe environment that enables confidence and growth.
  • Be the Future: Embrace innovation and strive for continuous improvement in the learning experience. Use feedback, data, and insight to enhance delivery, reduce rework, and ensure our apprenticeship programmes evolve to meet future needs for learners, employers, and the wider organisation.

 

 

 By living these values, you’ll help shape a future-ready workforce, build lasting relationships, and support every apprentice to achieve their full potential.

 

 

 

We welcome applications from candidates of all backgrounds. However, please note that we’re currently unable to offer visa sponsorship, so you’ll need to have existing right to work in the UK to be considered for this role.

Frequently Asked Questions

What is the salary for the AI Coach role at balticapprenticeships?
The listed salary for this AI Coach position at balticapprenticeships is GBP 36K–41K. This is an Full Time role.
Where is the AI Coach position at balticapprenticeships located?
This AI Coach role at balticapprenticeships is based in Darlington, Durham, United Kingdom. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the AI Coach role at balticapprenticeships full-time or part-time?
This is listed as a Full Time position. It is posted as a AI Coach role in the AI Routeway department at balticapprenticeships.
Which team or department does the AI Coach at balticapprenticeships belong to?
This AI Coach position is part of the AI Routeway department at balticapprenticeships. See the full job description for more information about the team structure and responsibilities.
How do I apply for the AI Coach position at balticapprenticeships?
Click the "Apply Now" button on this page. You will be redirected to balticapprenticeships's official application portal hosted on bamboohr where you can submit your application directly.
When was the AI Coach job at balticapprenticeships posted?
This AI Coach position at balticapprenticeships was posted on Aug 10, 2026. Apply as soon as possible — early applications are often reviewed first.
AI Coach
balticapprenticeships · 💰 GBP 36K–41K
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