Assistant Manager - Customer Lifecycle Management
ketto· Marketing > Product Marketing.
About this role
CRM Assistant Manager/Manager – Customer Lifecycle & Retention
Location: Mumbai (Onsite)
Experience: 3–5 Years
Department: CRM / Customer Lifecycle Management
About the Role
We are looking for a data-driven and customer-focused CRM Executive to manage customer lifecycle journeys, engagement campaigns, and retention initiatives across multiple communication channels. The ideal candidate should have hands-on experience with CRM automation platforms such as CleverTap, WebEngage, MoEngage or similar tools.
The role involves building and optimizing automated customer journeys, audience segmentation, campaign execution, experimentation, and performance analysis to drive engagement, retention, and revenue growth.
Key Responsibilities
- Create, manage, and optimize lifecycle journeys across Email, WhatsApp, SMS, Push Notifications, In-App, and other channels.
- Build and execute automated customer journeys for onboarding, activation, retention, re-engagement, churn prevention, and win-back campaigns.
- Create audience segments based on customer behavior, demographics, engagement, and transaction data.
- Set up and monitor campaigns in CleverTap, WebEngage, MoEngage, or similar CRM platforms.
- Conduct A/B testing on messaging, creatives, timing, channels, and user journeys to improve performance.
- Track campaign performance and share actionable insights through regular reporting.
- Work closely with Product, Analytics, Design, and Content teams to improve customer engagement and conversion.
- Ensure data accuracy and campaign quality through regular audits and testing.
- Analyze customer behavior and identify opportunities to improve retention, repeat usage, and customer lifetime value.
Required Skills & Qualifications
- 3–5 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Customer Engagement.
- Hands-on experience with at least one CRM automation platform such as CleverTap, WebEngage, MoEngage, or similar.
- Strong understanding of customer lifecycle management and marketing automation.
- Experience in customer segmentation, cohort analysis, and campaign optimization.
- Knowledge of Email, WhatsApp, SMS, Push Notifications, and In-App engagement channels.
- Strong analytical skills with the ability to interpret campaign and customer data.
- Familiarity with A/B testing methodologies and performance measurement.
- Basic understanding of SQL and analytics tools is a plus.
- Excellent communication and stakeholder management skills.
Preferred Experience
- Experience working in E-commerce, Fintech, Consumer Internet, HealthTech, EdTech, Gaming, Subscription, or Marketplace businesses.
- Exposure to retention, loyalty, subscription, or repeat purchase programs.
- Experience handling large customer databases and high-volume campaigns.
Frequently Asked Questions
Is the salary disclosed for the Assistant Manager - Customer Lifecycle Management position at ketto?
The salary for this Assistant Manager - Customer Lifecycle Management role at ketto is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Assistant Manager - Customer Lifecycle Management position at ketto located?
This Assistant Manager - Customer Lifecycle Management role at ketto is based in Mumbai, MH, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Assistant Manager - Customer Lifecycle Management role at ketto full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Assistant Manager - Customer Lifecycle Management role in the Marketing > Product Marketing. department at ketto.
Which team or department does the Assistant Manager - Customer Lifecycle Management at ketto belong to?
This Assistant Manager - Customer Lifecycle Management position is part of the Marketing > Product Marketing. department at ketto. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Assistant Manager - Customer Lifecycle Management position at ketto?
Click the "Apply Now" button on this page. You will be redirected to ketto's official application portal hosted on keka where you can submit your application directly.
When was the Assistant Manager - Customer Lifecycle Management job at ketto posted?
This Assistant Manager - Customer Lifecycle Management position at ketto was posted on Aug 31, 2026. Apply as soon as possible — early applications are often reviewed first.
Assistant Manager - Customer Lifecycle Management
ketto
You'll be redirected to ketto's official application page on keka.