Associate Director, Data Analytics

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.   Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).   Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading. The Associate Director, Analytics serves as the day-to-day analytics lead for QSR client, responsible for operationalizing a measurement ecosystem that connects media investments to consumer behavior and business outcomes. This role requires execution of measurement strategies that support planning, optimization, and business growth while ensuring insights are translated into clear, actionable recommendations. As the day to day lead, it presents an opportunity to shape the measurement agenda for an iconic/beloved QSR brand. The Associate Director will oversee advanced measurement initiatives including marketing mix modeling, incrementality testing, attribution, brand lift, and consumer research. Success in this role requires strong analytical rigor, strategic thinking, client-facing leadership, and the ability to influence internal teams and stakeholders through data driven storytelling.