Associate Director for Marketing and Business Development

Company Description

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Why join the Harvard John A. Paulson School of Engineering and Applied Sciences?

At the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS), we work within and beyond the disciplines of engineering and foundational science to address the most pressing issues of our time. Through teaching and collaborative research, SEAS discovers, designs, and creates novel technologies and approaches to societal challenges – in service to the world, the nation, and our community. We collaborate across academic areas at SEAS and the larger university, and with colleagues in academia, industry, government and public service organizations beyond Harvard. By joining SEAS, you will be part of an inclusive community of dedicated problem-solvers who hold themselves – and one another – to the highest academic and professional standards. To learn more about us, please visit https://seas.harvard.edu/.

Job Description

Job Summary:

The Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS) seeks an innovative, collaborative, and entrepreneurial Associate Director of Marketing and Business Development to lead marketing and growth for professional and lifelong learning. This position is part of a growing team within the SEAS Office of Professional Education (PE), dedicated to advancing SEAS’ professional education portfolio, expanding the School’s translational impact, and strengthening external engagement. 

Reporting to the Director for Professional Education, the Associate Director of Marketing and Business Development will build from the ground up the marketing and enrollment infrastructure and multi-channel strategy for the SEAS professional education brand and entire portfolio including online, in-person, and blended programs serving both domestic and global markets. Balancing strategic vision with hands-on execution, the Associate Director will identify and assess market opportunities, lead business development initiatives, and translate data and insights into actionable strategies that drive growth in lead generation, conversion, and enrollment.

Job-Specific Responsibilities:

Strategic Planning & Execution

• Establish, shape, and execute the overall strategy and operating model for PE departmental functions of marketing, communications, enrollment, and business development at the portfolio level, in collaboration with the Director of PE.

• Lead efforts to identify and evaluate new market opportunities systematically, whether conducted in-house or in partnership with external vendors. 

• Build and operationalize a scalable go-to-market protocol for launching new program campaigns.

• In collaboration with faculty, senior leadership, and other colleagues across the School, develop and maintain the core messaging and narrative that raises the visibility of SEAS PE and conveys the value of professional learning from SEAS, ensuring a positive and consistent user experience.

• Participate in School- and University-level working groups related to marketing, business development, enrollment, and professional and lifelong learning.

• Maintain adherence to School and University guidelines for judicious, ethical, and effective deployment and scaling of generative AI tools in marketing and business development activities.

• Delegate tasks to PE team members with clarity and appropriate scaffolding. 

• Support departmental administrative and delivery duties as assigned.

Marketing and Enrollment

• Set and manage the annual marketing budget, aligning investments with strategy, channel performance, and return on investment (ROI), in collaboration with the Director.

• Advance the use of Salesforce for establishing a platform funnel, automating marketing and email campaigns, implementing event- and trigger-based communications, and selecting and measuring success metrics.

• Serve as principal content and digital strategist for the PE website, content marketing, and ad buys, ensuring on-brand, user-centered content and experiences that support lead generation and enrollment.

• Select, manage, and collaborate with digital agencies across all media channels to execute campaigns and apply industry best practices.

• Develop and curate social, search engine optimization, and answer engine optimization strategies, analyzing performance data to identify opportunities, refine content, and improve key outcomes (e.g., leads, enrollments, engagement).

• Develop and deliver regular quantitative and qualitative reports on the marketing funnel (from awareness to enrollment), campaign performance, and ROI across key channels; help develop and maintain executive dashboards for SEAS leadership.

• Build and maintain the participant enrollment process including CRM automation, bulk buy and B2B pathways, and customer service support.

• Plan and manage integrated marketing campaigns and program launches in close collaboration with program delivery staff, coordinating timelines, assets, and execution across channels (web, email, social, paid).

Business Development

• Partner with the Director of PE to identify and prioritize new segments, institutional partners, and program opportunities based on analysis of trends in internal and external market data.

• Inform new program development, program improvements, and portfolio alignment based on competitive and market demand research.

• Evaluate program outcomes and recommend improvements to curriculum and delivery to align with market conditions. 

• Leverage relationships with SEAS alumni and PE past participants to support referral and re-engagement campaigns that drive awareness and enrollments.

• Build and maintain strong relationships with key stakeholders across SEAS and Harvard, including SEAS Office of Industry Research & Research Strategy and Harvard GRID, to surface opportunities for new offerings, collaborations, and cross-promotion.

Working Conditions:

Work is performed in an office setting.

Physical Requirements:

• Sitting and using near vision for reading and computer work for extended periods of time.

• May involve occasional lifting (approximately 20-30 pounds), bending, and other physical exertion.

Qualifications

Basic Qualifications:

• Bachelor’s degree or equivalent work experience required.

• Minimum of seven years of progressive experience in enrollment marketing and/or business development, including leading marketing strategy at the brand or identity level.

• Experience with CRMs/marketing automation platforms and digital marketing including tools and analytics. 

  *To be considered for this position, candidates must submit a cover letter and a resume.

Additional Qualifications and Skills:

• Experience working in a research university or comparable complex organization; experience with STEM audiences a strong plus.
• Experience with professional and lifelong learning audiences.
• Working knowledge of Salesforce Education Cloud is strongly preferred.
• Experience managing external vendors or agencies.
• Knowledge of digital accessibility best practices.
• Exceptional written and verbal communication skills, including the ability to write, edit, and review content for a variety of marketing channels.
• Demonstrated ability to set priorities and manage competing demands; strong project management and coordination skills. 

Additional Information

• Standard Hours/Schedule: 35 standard hours per week.  This position requires three on-campus work days per week.
• Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position.
• Pre-Employment Screening: Identity, Education
• Other Information:
  • Applicants must submit a cover letter and resume to be considered for this position.

Work Format Details

This position has been determined by school or unit leaders that some of the duties and responsibilities can be effectively performed at a non-Harvard location. The work schedule and location will be set by the department at its discretion and based upon operational needs. When not working at a Harvard or Harvard-designated location, employees in hybrid positions must work in a Harvard registered state in compliance with the University’s Policy on Employment Outside of Massachusetts. Additional details will be discussed during the interview process. Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 058. Please visit  Harvard's Salary Ranges  to view the corresponding salary range and related information. 

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to: 

• Generous paid time off including parental leave 
• Medical, dental, and vision health insurance coverage starting on day one 
• Retirement plans with university contributions 
• Wellbeing and mental health resources 
• Support for families and caregivers 
• Professional development opportunities including tuition assistance and reimbursement 
• Commuter benefits, discounts and campus perks 

Learn more about these and additional benefits on our Benefits & Wellbeing Page. 

EEO/Non-Discrimination Commitment Statement

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.

Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.