Brand Manager - (Development)

Role Responsibilities:

• Develop and execute annual brand strategies and marketing plans aligned with business objectives, brand positioning, and commercial priorities.
• Conduct market research, consumer analysis, and competitive benchmarking to identify trends, insights, and growth opportunities.
• Translate consumer and market insights into impactful campaigns, product initiatives, and marketing programs that drive brand growth and market share.
• Lead integrated marketing campaigns, brand activations, events, and experiential initiatives to strengthen brand awareness, engagement, and consideration.
• Develop and manage strategic partnerships, sponsorships, and brand collaborations that enhance brand relevance and create value for consumers.
• Drive brand visibility, customer acquisition, and engagement through innovative partnership and co-marketing opportunities.
• Track and evaluate the effectiveness of campaigns, partnerships, and sponsorships, ensuring measurable return on investment and achievement of brand objectives.
• Design and implement consumer feedback and brand health measurement programs to evaluate perception, satisfaction, and loyalty.
• Identify customer pain points and opportunities to enhance the overall brand experience across all touchpoints.
• Monitor key brand performance indicators, market trends, and consumer behavior to optimize marketing strategies and improve brand equity.
• Drive digital marketing innovation by leveraging emerging technologies, platforms, and data-driven insights to strengthen brand performance and customer engagement.
• Manage brand governance, ensuring consistency of messaging, visual identity, and customer experience across all communication channels.

• Bachelor’s degree in marketing, Business Administration, Communications, or a related discipline.
• Expertise in Strategic Marketing & Brand Management for Malls is a must.

• 4-6 years of experience in Marketing preferably Malls.
• Proficiency in Digital Marketing and Marketing Technology.
• Strong skills in Customer Experience Management and Market Research.
• Ability to develop and manage Partnership & Sponsorship relationships.
• Proven experience in developing and executing integrated marketing activities within real estate, retail, hospitality, mixed-use developments, or customer-centric industries.
• Flexible to work for both locations Obour & October.