Business Development Representative

cogentanalytics· Talent Solutions
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📍 Grand Rapids, MIFull Time💰 USD 60K–70K

About this role

Outside Sales Representative (OSR)

Full-Time | Industrial, Commercial & Municipal Markets

Position Summary

The Outside Sales Representative (OSR) plays a critical role in driving growth across Industrial, Commercial, and Municipal/Local Government sectors. This position is responsible for developing new business, strengthening referral networks, and promoting specialized pipeline services—including CCTV inspections, CPPIs, CIPP/UV liners, and NACE coating and repair solutions. The OSR builds trusted relationships with key decision‑makers, identifies emerging opportunities, and ensures seamless coordination from initial outreach through project execution.

 

Key Responsibilities

Commercial Lead Development & Outreach

  • Identify, pursue, and secure new Municipal and Industrial opportunities through cold calls, email outreach, in‑person visits, and industry networking.

  • Build and maintain a strong pipeline of commercial clients and referral partners, including property managers, facility directors, asset managers, and insurance professionals.

Referral Network Development & Maintenance

  • Develop and expand referral networks with City Managers, Asset Managers, Engineering Firms, General Contractors, and Commercial/Industrial Plumbing companies.

  • Maintain and grow established sales plans while exercising autonomy to create new strategic outreach plans.

Relationship Management

  • Build long-term relationships with municipal officers, industrial contractors, engineering firms, and other key stakeholders.

  • Attend trade shows, industry events, and municipal pre‑bid networking sessions to strengthen market presence.

Strategic Sales Execution

  • Develop and execute strategies to penetrate target markets and assigned territories.

  • Maintain accurate records of outreach activities, meetings, proposals, and opportunities.

Marketing & Brand Promotion

  • Distribute marketing collateral and educational materials tailored to pipeline services audiences.

  • Collaborate with internal leadership to align messaging, campaigns, and outreach initiatives.

Client Onboarding & Coordination

  • Serve as the primary point of contact for new clients.

  • Facilitate smooth transitions from sales to project execution, ensuring exceptional service throughout the engagement.

Reporting & Performance Tracking

  • Track weekly and monthly activity metrics, including outreach volume, meetings, proposals, and new client acquisition.

  • Provide leadership with insights on market trends, challenges, and emerging commercial opportunities.

Frequently Asked Questions

What is the salary for the Business Development Representative role at cogentanalytics?
The listed salary for this Business Development Representative position at cogentanalytics is USD 60K–70K. This is an Full Time role.
Where is the Business Development Representative position at cogentanalytics located?
This Business Development Representative role at cogentanalytics is based in Grand Rapids, MI. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Business Development Representative role at cogentanalytics full-time or part-time?
This is listed as a Full Time position. It is posted as a Business Development Representative role in the Talent Solutions department at cogentanalytics.
Which team or department does the Business Development Representative at cogentanalytics belong to?
This Business Development Representative position is part of the Talent Solutions department at cogentanalytics. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Business Development Representative position at cogentanalytics?
Click the "Apply Now" button on this page. You will be redirected to cogentanalytics's official application portal hosted on lever where you can submit your application directly.
When was the Business Development Representative job at cogentanalytics posted?
This Business Development Representative position at cogentanalytics was posted on Aug 11, 2026. Apply as soon as possible — early applications are often reviewed first.
Business Development Representative
cogentanalytics · 💰 USD 60K–70K
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