Commercial Sales Leader

The Company  

212Visual is a provider of LED and custom display solutions—spanning hardware, sales enablement, content creation, installation, commissioning, warranty, and post-install service and monitoring. We are a fast-growth company that hires the best talent - a mix of high technical and interpersonal skills. Our team members receive stock ownership, above-market pay, comprehensive benefits including medical, dental, 401K with match, and the opportunity for extensive personal and professional growth. 

The Role

We are seeking a talented Commercial Sales Leader to drive revenue growth from initial market entry through scale to sell integrated solutions for commercial, enterprise, education, entertainment, and public-space environments. This role requires experience selling complex AV solutions through systems integrators, consultants, and strategic partners, as well as the ability to build a sales organization from the ground up.

This is a hybrid role based out of Fishers, IN. Candidates need to be local or able to regularly travel to our Fishers office. 

Responsibilities

• Build, manage, and expand relationships with AV systems integrators, consultants, and strategic partners
• Recruit, enable, and support integrator partners with training, tools, and technical resources
• Drive co-selling activities with integrators from opportunity identification through project close
• Support RFPs, bids, and large-scale project pursuits
• Identify, pursue, and close high-value AV LED opportunities with commercial customers
• Develop a strong pipeline of new projects and repeat business
• Negotiate complex contracts involving hardware, integration, and service
  
• Establish scalable sales processes, CRM discipline, and reporting
• Track KPIs, pipeline health, and partner performance
• Collaborate with engineering, project management, product, and marketing teams to ensure successful delivery
• Hire, train, and mentor sales managers or account executives as the business grows
• Serve as a subject-matter expert on AV LED display solutions, integration requirements, and use cases
• Stay current on AV technology trends, competitors, and emerging standards
• Provide market and customer feedback to inform product roadmap and service offerings
  

 Qualifications

• Proven success selling complex technology solutions (AV and LED technology preferred)
  
• Ability to lead strategic initiatives while remaining hands-on in early-stage growth
  
• Experience selling to technology integrators strongly preferred
• Understanding of integrator programs preferred

• Established relationships with national and regional AV integrators and experience selling to them preferred 
• Familiarity or quick study of AV standards, design/build workflows, and consultant-led sales cycles
• CRM experience (HubSpot preferred)

• Results-driven 
• Collaborative 
• Entrepreneurial mindset
• Business development 
• Account management 
• Bachelor's degree 

Join our team and contribute to delivering cutting-edge audio-visual solutions to our clients. We look forward to your application!