Communications Specialist

Cynet Health is looking for a creative, self-driven Communications Specialist to own day-to-day social content across our four brand pages. This is a hands-on content and engagement role for someone who can turn ideas into scroll-stopping posts, write in a distinct brand voice, build genuine community on LinkedIn, and keep a consistent publishing rhythm across multiple audiences. Healthcare staffing experience is a strong plus.

*** To apply, submit your resume and a portfolio or samples of social media content you have created ***

What you'll do:

• Create content for four brand pages — plan, write, and publish social content for Cynet Health, Cynet Locums, Cynet Systems, and Cynet Health Canada, each with its own voice and audience.
• Focus on LinkedIn and Facebook — develop engaging post copy and content for our primary channels, with LinkedIn as the priority platform.
• Build community on LinkedIn — actively engage with our audience by responding to comments, joining relevant conversations, connecting with industry voices, and growing meaningful engagement around each brand.
• Own the content calendar — maintain a consistent posting schedule across all pages and plan content around campaigns, awareness dates, and industry moments.
• Write strong hooks — craft post copy that opens with a compelling first line and drives engagement, not generic filler.
• Partner with our design team — work with our in-house graphic designers to bring posts to life visually, providing clear creative direction for graphics and video.
• Manage reputation — monitor and respond to reviews on Glassdoor, Indeed, and Google.
• Track what works — monitor engagement metrics and use insights to continuously improve content performance.

What you bring:

• Minimum 2+ years of hands-on experience creating and publishing social media content, with a focus on LinkedIn and Facebook.
• A portfolio of authored posts and campaigns that demonstrate strong hooks, distinct brand voice, and measurable engagement.
• Proven ability to adapt tone and messaging across multiple brand pages and audiences.
• Strong understanding of LinkedIn best practices and community building.
• Experience in healthcare, staffing, or recruitment communications is preferred.
• Excellent written English with a sharp sense of brand voice and tone.
• Self-directed and organized, able to manage a multi-brand calendar with minimal oversight.

Cynet Health is a TJC-certified staffing and workforce solutions company headquartered in the Washington, D.C. metro area. Since 2016, Cynet has grown to a presence in all 50 states and a team of more than 3,000 people across the US, Canada, the Philippines, and India. You will join a passionate marketing team building the brand across multiple divisions, with real ownership of the content and community that represent Cynet to the world.