Core Experience & AI Product Manager

Binance· Product & Operations
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🌍 Remote📍 Hong Kong, MalaysiaFull Time
MidweightProduct & Operations

About this role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We're looking for a Product Manager to own and drive the core platform experience and AI-powered personalization across our main site. You'll be responsible for optimizing the end-to-end user journey — from onboarding to activation — while leveraging AI to deliver highly personalized experiences at scale. This is an IC role with high autonomy and direct impact on millions of users.

Responsibilities

  • Own and drive core platform features across Homepage, User Center, AI Generative UI, and Market pages — including general site operations, compliance tracking, localization, and content display configuration.
  • Design and optimize onboarding flows and user journeys to improve new user conversion and activation across key touchpoints, applying strong UI/UX sensibility and design thinking to 2C product experiences.
  • Design and iterate on recommendation and personalization strategies to achieve personalized content delivery; partner with engineering teams to build and refine personalization engines and generative UI experiences that adapt to user context.
  • Drive cross-functional execution across engineering, design, data, and business stakeholders, and ensuring product delivery with strong stakeholder management.
  • Collaborate with AI teams search/recommendation algorithms and LLM teams to translate model capabilities into user value.
  • Define success metrics, run experiments, and iterate based on data — apply a rigorous, data-driven methodology to all product decisions; support business units with exposure and growth initiatives across the App.

Requirements

  • 5–10 years of product management experience, with a strong foundation in fintech, crypto/Web3, or AI-driven products; ~70–80% experience match is expected — willingness to learn and adapt is essential.
  • Financial product experience with deep understanding of 2C product design, UI/UX principles, and design thinking; ability to uphold quality standards while balancing user needs and business demands.
  • Strong analytical and data-driven mindset — can structure ambiguity into clear product specs, use data to justify decisions, and define meaningful success metrics.
  • Proven ability to ship user-facing products with measurable impact on conversion and engagement; fast execution with strong self-problem-solving capability and independent thinking.
  • Exceptional stakeholder management; experience with platform/middle-office products is strongly preferred; resilient under pressure with a positive, solutions-oriented mindset.
  • Experience partnering with search/recommendation algorithm teams and LLM initiatives is a strong plus.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Frequently Asked Questions

Is the salary disclosed for the Core Experience & AI Product Manager position at Binance?
The salary for this Core Experience & AI Product Manager role at Binance is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Core Experience & AI Product Manager job at Binance remote?
Yes, this Core Experience & AI Product Manager position at Binance is remote, with team members based in Hong Kong, Malaysia. You can work from home or anywhere in the supported regions.
Is the Core Experience & AI Product Manager role at Binance full-time or part-time?
This is listed as a Full Time position. It is posted as a Core Experience & AI Product Manager role in the Product & Operations department at Binance.
Which team or department does the Core Experience & AI Product Manager at Binance belong to?
This Core Experience & AI Product Manager position is part of the Product & Operations department at Binance. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Core Experience & AI Product Manager position at Binance?
Click the "Apply Now" button on this page. You will be redirected to Binance's official application portal hosted on jobicy where you can submit your application directly.
When was the Core Experience & AI Product Manager job at Binance posted?
This Core Experience & AI Product Manager position at Binance was posted on Aug 26, 2026. Apply as soon as possible — early applications are often reviewed first.
Core Experience & AI Product Manager
Binance
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