CRM Manager

motorway· Marketing
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🌍 Remote📍 LondonFullTime

About this role

About Motorway

Motorway is the UK's largest online car-selling platform. We connect private sellers directly with over 8,000 dealers nationwide. Our online platform helps sellers achieve great prices for their cars while giving dealers fast, reliable access to the stock they want for their dealerships. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding.

This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.

About the team

The CRM team at Motorway supports the rest of the business with communications to sellers and dealers across multiple channels, in particular via email, SMS, WhatsApp, in-browser and notifications. We work closely with commercial, product and creative teams to make sure our communications support our business goals and make our seller and dealer experience as smooth as possible.

About the role

In this role, you'll join our Dealer (B2B) CRM team, and your main areas of focus will include:

  • Ensuring smooth dealer journeys by testing and improving automated communications, including smart recommendations, auction comms and more

  • Managing a campaign calendar, iterating and reporting back to the business on what we’ve learnt

  • Identifying and addressing dealer pain points

Key responsibilities will include:

  • Understanding and optimising our dealer journey

  • Getting close to our network of Dealers, who are our key customers and have a wide range of backgrounds, needs and objectives

  • Creating and managing journeys using emails, WhatsApp, notifications, and SMS

  • Executing ad hoc comms in line with our frequent product roll-outs

  • Conducting A/B tests to improve campaign performance

  • Working closely with the contacts in Dealer Marketing, the rest of the CRM team, Product and Dealer Services to deliver comms

Who you are

If you have:

  • Experience in customer lifecycle management and automation

  • A strong CRM background, particularly in campaign management and journey design

  • Solid data analysis skills, with some experimentation experience

  • Experience with tools like Braze, HubSpot and Looker

  • Excellent communication skills, both written and verbal

  • The ability to work independently and juggle multiple tasks

  • A keen eye for detail

  • A curious mind!

…then we’d like to talk to you.

Our interview process

Qualifying Screen - 30 minutes

Hiring Manager Interview - 45 minutes

Stakeholder interview stage - Victoria and member of CRM team/Dealer Marketing Manager 40 mins each

You can expect to hear back from us within a week of each interview stage. You'll have the opportunity to speak with a talent partner throughout the interview process should you have any questions or need any type of accommodations.

BENEFITS

We've got your back, in life's biggest moments and the everyday ones too.

  • Competitive salary

  • Equity scheme - we all share in Motorway's success

  • 25 days holiday

  • Flexible working (2 days a week in our London office, with socials and snacks galore)

  • Private medical insurance via BUPA

  • Life assurance

  • Pension scheme (we contribute 5%)

  • Enhanced family leave (e.g. 26 weeks full pay for maternity or adoption)

  • 24/7 Employee Assistance Programme

  • EV leasing scheme

  • Cycle to work scheme

  • Nursery salary sacrifice scheme

  • 1 paid volunteering day a year

Frequently Asked Questions

Is the salary disclosed for the CRM Manager position at motorway?
The salary for this CRM Manager role at motorway is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the CRM Manager job at motorway remote?
Yes, this CRM Manager position at motorway is remote, with team members based in London. You can work from home or anywhere in the supported regions.
Is the CRM Manager role at motorway full-time or part-time?
This is listed as a FullTime position. It is posted as a CRM Manager role in the Marketing department at motorway.
Which team or department does the CRM Manager at motorway belong to?
This CRM Manager position is part of the Marketing department at motorway. See the full job description for more information about the team structure and responsibilities.
How do I apply for the CRM Manager position at motorway?
Click the "Apply Now" button on this page. You will be redirected to motorway's official application portal hosted on ashby where you can submit your application directly.
When was the CRM Manager job at motorway posted?
This CRM Manager position at motorway was posted on Jun 16, 2026. Apply as soon as possible — early applications are often reviewed first.
CRM Manager
motorway
Apply for this role ↗

You'll be redirected to motorway's official application page on Ashby ATS.