Customer Data Platform Specialist

Blue Nile is seeking a CDP Specialist to support the expansion and adoption of our Customer Data Platform across key marketing and business functions. Sitting at the intersection of marketing technology and customer intelligence, this role partners closely with CRM, Data Engineering, Analytics, and Product teams to activate unified customer data, driving personalization, lifecycle marketing, and measurable business outcomes.

What You'll Do

CDP Operations & Channel Integration
Support the integration of marketing channels into the CDP and manage ad hoc CDP requests and initiatives. Maintain data accuracy, consistency, and compliance within established governance frameworks to ensure a trusted, unified customer view.

Use Case Development & Activation
Partner with marketing and business teams to identify, prioritize, and execute high-impact CDP use cases including audience segmentation, lifecycle automation, and personalization. Drive activation of unified customer profiles across channels to deliver outcomes like increased repeat purchase rate and customer lifetime value.

Cross-Functional Enablement
Translate business needs into technical requirements and ensure alignment across stakeholders. Serve as a connective layer between marketing intent and technical execution, supporting CDP adoption across the organization.

Measurement & Performance
Define KPIs tied to CDP use cases (e.g., personalization lift, conversion, retention). Analyze performance, identify optimization opportunities, and communicate impact clearly to both technical and non-technical stakeholders.

• 3-5+ years of experience in data-driven marketing, customer analytics, or marketing technology
• Minimum 2 years of hands-on experience working with Customer Data Platforms (CDPs)
• Familiarity with CRM systems, and digital marketing channels
• Proficiency with Excel and PowerPoint.
• Strong analytical and problem-solving skills with close attention to detail
• Exposure to SQL and marketing/customer data environments is preferred.
• Ability to translate data into clear, actionable insights for varied audiences
• Intellectual curiosity, fast learner, and self-motivated collaborator

At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Base pay is $80,000-$90,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.

Additional Information: Blue Nile. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. Blue Nile. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1