Data Scientist

wildnet· PPC
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📍 Noida, UP, IndiaFULL TIME

About this role

Job Description

Key Responsibilities
    • Develop, implement, and optimize Marketing Mix Models (MMM) to measure the impact of marketing investments across channels and support budget allocation decisions.
    • Build robust Bayesian statistical models for marketing effectiveness, forecasting, uncertainty estimation, and scenario planning.
    • Apply causal inference methodologies to measure the incremental impact of marketing campaigns and distinguish correlation from causation.
    • Design and execute advanced statistical modelling techniques including regression analysis, hierarchical Bayesian models, time-series analysis, and probabilistic modelling.
    • Develop attribution and incrementality measurement frameworks using experimental and observational data.
    • Conduct hypothesis-driven experimentation, including A/B testing, geo experiments, holdout testing, and lift measurement.
    • Analyze large-scale marketing and media datasets to generate actionable business insights.
    • Build automated dashboards and reporting solutions using Power BI or Looker Studio.
    • Collaborate with Data Science, Engineering, Media Strategy, and Business teams to translate analytical findings into marketing optimization strategies.
    • Build scalable Python-based analytics pipelines for model development, validation, monitoring, and reporting.
    • Present statistical findings and business recommendations to stakeholders with clear explanations of assumptions, confidence intervals, and model limitations.

Required Skills

Experience
    • 3–6 years of experience in Marketing Analytics, Marketing Science, Applied Data Science, Econometrics, or Media Analytics.
    • Strong experience working in agency, consulting, or digital marketing analytics environments.

Core Technical Skills
    • Expert knowledge of Marketing Mix Modelling (MMM).
    • Strong understanding of Bayesian Inference and Bayesian statistical techniques.
    • Strong expertise in Statistical Modelling including:
    • Linear Regression
    • Multivariate Regression
    • Hierarchical Models
    • Time-Series Models
    • Econometric Modelling
    • Hands-on experience with Causal Inference methodologies such as:
    • Difference-in-Differences
    • Synthetic Control
    • Propensity Score Matching
    • Instrumental Variables
    • Uplift Modelling
    • Strong Python programming skills using:
    • pandas
    • NumPy
    • SciPy
    • scikit-learn
    • PyMC / PyMC3
    • Statsmodels
    • Strong SQL skills.
    • Experience with Power BI or Looker Studio.

Preferred Skills
    • Experience with Google Meridian Marketing Mix Modeling Framework.
    • Experience building Bayesian MMM models using Meridian.
    • Knowledge of GeoLift, LightweightMMM, Robyn, or other modern MMM frameworks.
    • Experience with GCP, BigQuery, Vertex AI, or cloud-based analytics platforms.
    • Knowledge of MLflow, Airflow, Docker, and CI/CD.
    • Familiarity with Generative AI for reporting automation and insight generation.

Must-Have Keywords for Screening
    • Marketing Mix Modeling
    • MMM
    • Bayesian
    • Bayesian Inference
    • PyMC
    • PyMC3
    • Statistical Modeling
    • Econometrics
    • Causal Inference
    • Incrementality
    • Regression
    • Statsmodels
    • Meridian
    • Google Meridian
    • LightweightMMM
    • Robyn

Frequently Asked Questions

Is the salary disclosed for the Data Scientist position at wildnet?
The salary for this Data Scientist role at wildnet is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Data Scientist position at wildnet located?
This Data Scientist role at wildnet is based in Noida, UP, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Data Scientist role at wildnet full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Data Scientist role in the PPC department at wildnet.
Which team or department does the Data Scientist at wildnet belong to?
This Data Scientist position is part of the PPC department at wildnet. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Data Scientist position at wildnet?
Click the "Apply Now" button on this page. You will be redirected to wildnet's official application portal hosted on keka where you can submit your application directly.
When was the Data Scientist job at wildnet posted?
This Data Scientist position at wildnet was posted on Sep 2, 2026. Apply as soon as possible — early applications are often reviewed first.
Data Scientist
wildnet
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