Digital Marketing Specialist

mynorthsidecareer· Administrative/Clerical
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📍 Atlanta, GA, USFULL TIME

About this role

Overview

Northside Hospital is award-winning, state-of-the-art, and continually growing. Constantly expanding the quality and reach of our care to our patients and communities creates even more opportunity for the best healthcare professionals in Atlanta and beyond. Discover all the possibilities of a career at Northside today.

Responsibilities

Supports digital initiatives that advance the organization's online presence and patient engagement across the website and mobile app. This role supports website content management, digital marketing initiatives, and digital operations while helping maintain a high-quality digital experience for patients and consumers. The Digital Marketing Specialist collaborates with cross-functional teams to execute digital projects, support marketing campaigns, and assist with ongoing website optimization and performance initiatives. 

 

PRIMARY DUTIES AND RESPONSIBILITIES 

  • Supports Web & Mobile Content: Maintains and updates website and mobile app content to ensure accuracy, accessibility, consistency, and alignment with brand standards. Performs quality assurance reviews and supports content governance across digital properties. 
  • Supports Digital Marketing Campaigns: Assists with the execution of digital marketing campaigns across service lines, physician practices, and organizational initiatives. Coordinates campaign assets and collaborates with internal stakeholders and external vendors to support successful campaign execution. 
  • Supports Website Optimization & Digital Visibility: Assists with website optimization initiatives, including search engine optimization (SEO), local search, Google Business Profiles, metadata updates, provider and location listings, and digital content enhancements, to improve online discoverability and user experience. 
  • Supports Digital Analytics & Reporting: Prepares recurring website, campaign, and engagement reports using digital analytics platforms. Assists in identifying trends and opportunities that support data-informed decision making. 
  • Supports Digital Experience & Quality Assurance: Assists with website usability, accessibility, content quality, testing, and continuous improvement initiatives to support an exceptional digital experience. 
  • Coordinates Digital Operations: Supports website requests, project coordination, documentation, stakeholder communication, and task tracking to help ensure digital initiatives are delivered efficiently and accurately. Maintains project workflows and monitors the status of digital initiatives. 
  • Continues Professional Development: Stays informed on emerging digital marketing trends, healthcare consumer behavior, AI technologies, and industry best practices while continuously developing professional knowledge and digital marketing skills. 

    • Qualifications

     

    KNOWLEDGE SKILLS AND ABILITIES/LICENSE OR CERTIFICATION REQUIRED 

  • Associate's degree with a minimum of 3 years of relevant professional experience, or Bachelor's degree with a minimum of 1 year of relevant professional experience in marketing, website management, healthcare, communications, or a related field. 

    •  

    PREFERRED:

  • Internship or professional experience supporting websites, digital marketing, communications, or marketing campaigns. 
  • Familiarity with Content Management Systems (CMS). 
  • Basic understanding of SEO, digital analytics, and website best practices. 
  • Familiarity with Google Analytics, Piwik Pro, or similar analytics platforms preferred. 
  • Experience with Microsoft Office 365 and project management tools preferred. 
  • Familiarity with Digital Experience Platforms (Optimizely experience preferred). 
  • Healthcare or hospital marketing experience preferred but not required. 
  • Demonstrated ability to think critically, solve problems, and approach work with a user-focused mindset. 
  • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously. 
  • Demonstrated initiative, curiosity, and willingness to learn new technologies and digital marketing best practices. 
  • Strong written and verbal communication skills. 

    • Work Hours:

    9AM-5PM

    Weekend Requirements:

    No

    On-Call Requirements:

    No

    Frequently Asked Questions

    Is the salary disclosed for the Digital Marketing Specialist position at mynorthsidecareer?
    The salary for this Digital Marketing Specialist role at mynorthsidecareer is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
    Where is the Digital Marketing Specialist position at mynorthsidecareer located?
    This Digital Marketing Specialist role at mynorthsidecareer is based in Atlanta, GA, US. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
    Is the Digital Marketing Specialist role at mynorthsidecareer full-time or part-time?
    This is listed as a FULL TIME position. It is posted as a Digital Marketing Specialist role in the Administrative/Clerical department at mynorthsidecareer.
    Which team or department does the Digital Marketing Specialist at mynorthsidecareer belong to?
    This Digital Marketing Specialist position is part of the Administrative/Clerical department at mynorthsidecareer. See the full job description for more information about the team structure and responsibilities.
    How do I apply for the Digital Marketing Specialist position at mynorthsidecareer?
    Click the "Apply Now" button on this page. You will be redirected to mynorthsidecareer's official application portal hosted on icims where you can submit your application directly.
    When was the Digital Marketing Specialist job at mynorthsidecareer posted?
    This Digital Marketing Specialist position at mynorthsidecareer was posted on Sep 3, 2026. Apply as soon as possible — early applications are often reviewed first.
    Digital Marketing Specialist
    mynorthsidecareer
    Apply for this role ↗

    You'll be redirected to mynorthsidecareer's official application page on icims.