Digital Marketing Specialist
manitoulingroupofcompanies
Digital Marketing Specialist
etrademarketing· Marketing
About this role
About Us:
Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space. We're proud to be certified as a Great Place to Work®, a reflection of our strong culture, inclusive environment, and people-first philosophy. We were recognized as one of the Top 30 FUTURE READY Workplaces in India for 2024 by Fortune India and CEIL HR.
In 2024, we launched our own brand of Lifestyle consumer products – Dylect (https://www.dylect.in/). Currently, Dylect has an extensive range of products in the Auto and Solar categories with Kitchen Appliances category being the next big launch. Within a short span, Dylect has been able to capture significant market share due to our strong product, brand and operations ecosystems.
Job Summary:
We are looking for a highly motivated and data-driven Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for creating, executing, and optimizing paid media campaigns across multiple digital platforms. You will lead efforts to drive high-quality traffic, increase conversion rates, and optimize return on investment (ROI) for all marketing initiatives.
Key Responsibilities:
• Plan, create, and execute performance-driven digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, AMS (Amazon Ads), Flipkart Ads, and other relevant channels.
• Lead performance marketing strategies, including paid search, paid social, display advertising, programmatic buying, affiliate marketing and Amazon ecosystem.
• Allocate and optimize marketing budgets effectively to maximize ROI.
• Develop and implement strategies to increase conversion rates through A/B testing, landing page optimization, and analyzing user behavior.
• Work alongside the SEO team to ensure that all paid strategies align with organic search efforts and drive overall web traffic.
• Collaborate with the content team to ensure alignment between paid ads and landing pages for a seamless customer journey.
• Develop precise targeting strategies using demographic, behavioral and psychographic data to reach the most relevant audiences.
• Stay up to date with market trends, new digital marketing opportunities, and competitor activities to adapt strategies accordingly.
Requirements:
• Master's degree in marketing, Business, Communications, or related field.
• 1+ years of experience in Performance and Digital marketing with a proven track record of managing high-budget campaigns.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, AMS, and other performance marketing platforms.
• Strong knowledge of SEO, SEM, and CRO principles.
• Exposure of setting up D2C website.
• Proficiency in using marketing and analytics tools (Google Analytics, Google Tag Manager, AMS, SEMrush, etc.).
What’s in it for you?
• Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers
• Work in an ideal place for ground-breaking improvements in Technology & Brand
• Continuous mentorship from leaders & peers
• Progressive & Employee First policies
• A young, cool, vibrant & high-performance culture
• Competitive pay as per Market benchmarks
Frequently Asked Questions
Is the salary disclosed for the Digital Marketing Specialist position at etrademarketing?
The salary for this Digital Marketing Specialist role at etrademarketing is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Specialist position at etrademarketing located?
This Digital Marketing Specialist role at etrademarketing is based in Gurugram, Haryana, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing Specialist role at etrademarketing full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Digital Marketing Specialist role in the Marketing department at etrademarketing.
Which team or department does the Digital Marketing Specialist at etrademarketing belong to?
This Digital Marketing Specialist position is part of the Marketing department at etrademarketing. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Specialist position at etrademarketing?
Click the "Apply Now" button on this page. You will be redirected to etrademarketing's official application portal hosted on keka where you can submit your application directly.
When was the Digital Marketing Specialist job at etrademarketing posted?
This Digital Marketing Specialist position at etrademarketing was posted on Aug 19, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Specialist
etrademarketing
You'll be redirected to etrademarketing's official application page on keka.