Digital Marketing Specialist
Pavago· Candidate Sourcing
About this role
Performance Marketing Specialist (Google Ads, SEO & Paid Media) – Remote
Full-Time | Remote | U.S. Business Hours
About the Role
We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize campaigns across Google Ads, PPC, SEO, paid media, and social media channels.
This is a hands-on execution role focused on:
- Lead generation
- Paid advertising optimization
- SEO growth
- Conversion improvement
- Social media engagement
- Campaign performance scaling
You’ll have direct ownership over:
- Google Ads campaigns
- PPC and paid search performance
- SEO optimization
- Social media growth
- Performance tracking and reporting
- Campaign testing and optimization
If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions, this role is a strong fit.
What You’ll Own
Google Ads, PPC & Paid Media (Primary Focus)
- Build, manage, and optimize campaigns across:
- Google Search Ads
- Display Ads
- Remarketing
- Performance Max (PMax)
- Conduct:
- Keyword research
- Audience targeting
- Campaign structuring
- Write and test:
- Ad copy
- Headlines
- CTAs
- Creative variations
- Optimize:
- CPC
- CTR
- CPA
- Conversions
- ROAS
- Manage:
- Budgets
- Bidding strategies
- Campaign scaling
- Identify performance gaps and execute improvements quickly
SEO & Organic Growth
- Conduct keyword research using:
- SEMrush
- Ahrefs
- Google Search Console
- Optimize:
- Metadata
- Headings
- Internal linking
- Website content
- On-page SEO
- Support:
- Technical SEO
- Content optimization
- Organic growth strategies
- Monitor:
- Keyword rankings
- Traffic
- Search visibility
- Identify SEO opportunities and content gaps
Social Media Management & Engagement
- Support engagement and growth across:
- Respond to:
- Comments
- DMs
- Audience interactions
- Support:
- Post scheduling
- Captions
- Social optimization
- Monitor:
- Engagement metrics
- Audience growth
- Campaign activity
Analytics, Reporting & Optimization
- Track campaign performance across:
- Paid ads
- SEO
- Social media
- Analyze data using:
- Google Analytics 4 (GA4)
- Google Ads
- Meta Ads Manager
- SEO tools
- Prepare:
- Reports
- Insights
- Optimization recommendations
- Maintain organized documentation of:
- Campaign changes
- Tests
- Performance updates
Requirements
Core Requirements
- 3+ years of hands-on experience with:
- Google Ads
- PPC campaigns
- SEO optimization
- Social media management
- Strong understanding of:
- CPC
- CTR
- CPA
- Conversions
- ROAS
- Paid media optimization
- Experience using:
- Google Ads
- Google Analytics 4 (GA4)
- SEMrush
- Ahrefs
- Meta Ads platforms
- Strong copywriting and communication skills
- Ability to work independently in a remote environment
Nice to Have
- Experience managing multiple client accounts
- Background in:
- SaaS
- E-commerce
- B2B marketing
- Experience with:
- A/B testing
- Landing page optimization
- Conversion rate optimization (CRO)
- Familiarity with:
- Marketing automation
- Content marketing workflows
- Email marketing systems
What Makes You a Strong Fit
- You enjoy optimizing campaigns and improving performance metrics
- You combine analytical thinking with hands-on execution
- You proactively identify growth opportunities
- You understand both paid and organic acquisition channels
- You care about measurable business outcomes
- You thrive in performance-focused marketing environments
What a Typical Day Looks Like
- Review campaign dashboards and marketing KPIs
- Optimize Google Ads and PPC campaigns
- Test new ad copy, creatives, and targeting strategies
- Monitor SEO rankings and organic performance
- Respond to social media engagement and audience activity
- Analyze campaign performance and identify optimization opportunities
- Prepare reports and recommendations for leadership
In short: You continuously improve traffic, engagement, conversions, and marketing performance across paid and organic digital channels.
Key Metrics (KPIs)
- Improved:
- CTR
- CPC
- CPA
- ROAS
- Increased:
- Organic traffic
- Keyword rankings
- Social engagement
- Lead generation
- Accurate and actionable reporting
- Consistent campaign optimization and performance improvement
Why Join?
- Full ownership across:
- Google Ads
- PPC
- SEO
- Social media
- Hands-on execution role with measurable business impact
- Opportunity to work across multiple growth channels
- Performance-focused environment with strong ownership
- Growth opportunities into:
- Performance Marketing Manager
- Growth Marketing Lead
- Paid Media Manager
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- Love performance marketing and paid media
- Enjoy optimizing Google Ads and SEO campaigns
- Thrive on improving ROAS and conversions
- Enjoy testing, analytics, and campaign scaling
this role is a strong fit for you.
Frequently Asked Questions
Is the salary disclosed for the Digital Marketing Specialist position at Pavago?
The salary for this Digital Marketing Specialist role at Pavago is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Digital Marketing Specialist job at Pavago remote?
Yes, this Digital Marketing Specialist position at Pavago is remote, with team members based in Panama, TELECOMMUTE. You can work from home or anywhere in the supported regions.
Which team or department does the Digital Marketing Specialist at Pavago belong to?
This Digital Marketing Specialist position is part of the Candidate Sourcing department at Pavago. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Specialist position at Pavago?
Click the "Apply Now" button on this page. You will be redirected to Pavago's official application portal hosted on workable where you can submit your application directly.
When was the Digital Marketing Specialist job at Pavago posted?
This Digital Marketing Specialist position at Pavago was posted on Jun 10, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Specialist
Pavago
You'll be redirected to Pavago's official application page on workable.