Digital Marketing Specialist
Pavago· Candidate Sourcing
About this role
Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.
This is a hands-on, execution-first role — not strategy-only.
You will:
- Run and scale Google Ads campaigns
- Manage social media engagement and content execution
- Improve SEO and organic visibility
- Continuously test, analyze, and optimize performance
If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.
What You’ll Own
1. Google Ads & Paid Search (Primary Focus)
- Manage campaigns across:
- Search
- Display
- Remarketing
- Conduct keyword research and structure campaigns for performance
- Write and test high-converting ad copy
- Optimize key metrics:
- CPC
- CTR
- Conversions
- ROAS
- Manage budgets, bidding strategies, and targeting
- Identify and implement performance improvements
2. Social Media Execution & Engagement
- Manage engagement across:
- Respond to comments, DMs, and audience interactions
- Support:
- Content scheduling
- Caption writing
- Post optimization
- Monitor engagement metrics and audience growth
3. SEO & Organic Growth
- Conduct keyword research using tools like:
- SEMrush
- Optimize:
- Metadata
- Content
- Internal linking
- Support technical SEO improvements
- Track:
- Keyword rankings
- Organic traffic
- Identify content gaps and growth opportunities
4. Reporting & Performance Tracking
- Track performance across:
- Paid campaigns
- Social channels
- Organic traffic
- Analyze data using:
- Google Analytics 4
- Prepare reports with:
- Insights
- Recommendations
- Maintain clean documentation of campaign updates and changes
What Makes You a Strong Fit
- You are execution-focused — you actually run campaigns
- You make decisions based on data, not assumptions
- You’re comfortable managing multiple campaigns simultaneously
- You continuously test, iterate, and improve performance
- You balance:
- Performance metrics
- Creative execution
Requirements (Must-Have)
Experience
- 3+ years of hands-on experience managing:
- Google Ads campaigns
- 3+ years managing social media platforms
- Proven SEO experience using:
- SEMrush, Ahrefs, or similar tools
Core Skills
- Strong understanding of:
- CPC
- CTR
- Conversions
- ROAS
- Experience with:
- Google Analytics 4
- Strong written communication and copywriting skills
- Ability to work independently in a remote environment
Nice to Have
- Experience managing multiple client accounts
- Background in:
- E-commerce
- SaaS
- B2B Marketing
- Experience with:
- A/B testing frameworks
- Conversion rate optimization
- Familiarity with content marketing workflows
Tools & Platforms
- Google Ads
- Google Analytics 4
- SEMrush / Ahrefs
- Social media platforms (Instagram, Facebook, LinkedIn)
- Reporting & analytics tools
What a Typical Day Looks Like
- Review campaign performance and key metrics
- Optimize Google Ads campaigns and creatives
- Respond to social media engagement and interactions
- Update SEO content and keyword strategies
- Analyze data and identify optimization opportunities
- Prepare reports and recommendations
In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.
Key Metrics for Success (KPIs)
- Improved Google Ads performance (CPC, CTR, ROAS)
- Growth in social media engagement and audience activity
- Increased organic traffic and keyword rankings
- Accuracy and clarity of reporting
- Consistent campaign optimization and improvement
Why This Role Stands Out
- True multi-channel ownership (paid + social + SEO)
- Execution-focused role with measurable impact
- Opportunity to work across multiple growth channels
- Performance-driven environment with clear accountability
- Growth opportunities into:
- Performance Marketing Manager
- Growth Lead
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- Enjoy running campaigns and improving performance
- Think in terms of metrics and optimization
- Like working across paid, social, and SEO channels
- Want a role with real impact on growth
This is a strong opportunity to step into a high-impact digital marketing role.
Frequently Asked Questions
Is the salary disclosed for the Digital Marketing Specialist position at Pavago?
The salary for this Digital Marketing Specialist role at Pavago is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Digital Marketing Specialist job at Pavago remote?
Yes, this Digital Marketing Specialist position at Pavago is remote, with team members based in TELECOMMUTE, United States. You can work from home or anywhere in the supported regions.
Which team or department does the Digital Marketing Specialist at Pavago belong to?
This Digital Marketing Specialist position is part of the Candidate Sourcing department at Pavago. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Specialist position at Pavago?
Click the "Apply Now" button on this page. You will be redirected to Pavago's official application portal hosted on workable where you can submit your application directly.
When was the Digital Marketing Specialist job at Pavago posted?
This Digital Marketing Specialist position at Pavago was posted on Jun 10, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Specialist
Pavago
You'll be redirected to Pavago's official application page on workable.