Digital Media Manager

Pavago· Candidate Sourcing
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🌍 Remote📍 Colombia📍 TELECOMMUTE

About this role

🚀 Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

💼 About the Role

We’re hiring an experienced and execution-focused Digital Media Manager to own and manage end-to-end paid media campaigns across multiple digital advertising platforms.

This is not a strategy-only marketing role.

This is a hands-on, performance-driven role focused on:

  • campaign execution
  • optimization
  • scaling
  • reporting
  • budget management
  • performance analysis

You’ll manage campaigns across:

  • Google Ads
  • Microsoft Ads
  • Meta Ads (Facebook & Instagram)
  • TikTok Ads
  • Snapchat Ads
  • Display, Video, Native & CTV platforms

The ideal candidate combines:

  • deep paid media expertise
  • strong analytical thinking
  • operational discipline
  • optimization mindset
  • data-driven decision-making

If you thrive in:

  • execution-heavy media buying roles
  • performance marketing environments
  • campaign scaling and optimization
  • ROI-focused digital advertising

this role is a strong fit.

🔥 What You’ll Own

Paid Media Campaign Management

  • Own and manage paid media campaigns across:
    • Google Ads
    • Microsoft Ads
    • Meta Ads
    • TikTok Ads
    • Snapchat Ads
    • Native & CTV platforms
  • Plan, launch, and optimize:
    • paid search campaigns
    • paid social campaigns
    • display campaigns
    • video advertising
    • retargeting campaigns
    • native and CTV placements
  • Ensure campaigns are launched accurately and aligned with performance goals
  • Manage multiple accounts and campaigns simultaneously

Campaign Optimization & Performance Analysis

  • Monitor campaign performance daily
  • Optimize:
    • bids
    • budgets
    • audiences
    • creatives
    • placements
    • targeting strategies
  • Analyze campaign performance using:
    • Google Analytics
    • Google Tag Manager
    • platform-level analytics
  • Identify:
    • scaling opportunities
    • performance bottlenecks
    • inefficiencies
    • optimization opportunities
  • Continuously improve:
    • ROAS
    • CPA
    • CPL
    • CTR
    • conversion performance

Reporting & Data Visualization

  • Build and maintain dashboards inside:
    • Looker Studio
    • Google Analytics
    • reporting platforms
  • Translate complex campaign data into clear, actionable insights
  • Prepare:
    • performance reports
    • optimization summaries
    • pacing updates
    • strategic recommendations
  • Ensure reporting accuracy and consistency across accounts

Budget, Pacing & Forecasting

  • Manage:
    • campaign budgets
    • bid strategies
    • pacing
    • forecasting
  • Ensure efficient spend allocation aligned with business goals
  • Monitor campaign delivery and make proactive adjustments
  • Scale high-performing campaigns while maintaining efficiency and profitability

Cross-Functional Collaboration

  • Collaborate with:
    • marketing teams
    • creative teams
    • leadership
    • analytics stakeholders
  • Ensure media execution aligns with broader marketing and revenue goals
  • Maintain strong workflows, communication, and documentation standards
  • Support alignment between:
    • media strategy
    • execution
    • analytics
    • reporting

Proactive Testing & Continuous Improvement

  • Stay updated on:
    • platform updates
    • algorithm changes
    • new ad formats
    • performance marketing trends
  • Test:
    • new strategies
    • creative formats
    • targeting approaches
    • optimization frameworks
  • Improve processes to support scalability and operational efficiency

💻 Required Experience & Skills

Core Requirements

  • 10+ years of hands-on digital media buying and paid advertising experience
  • Deep expertise with:
    • Google Ads
    • Meta Ads
  • Strong experience across:
    • paid search
    • paid social
    • display
    • video
    • native advertising
    • CTV campaigns
  • Advanced proficiency with:
    • Google Analytics
    • Google Tag Manager
    • Looker Studio
  • Strong Excel / Google Sheets skills for:
    • pacing
    • forecasting
    • reporting
    • performance analysis
  • Excellent written and verbal communication skills
  • Strong organizational and time management abilities
  • Comfortable managing multiple campaigns independently in remote environments
  • Reliable high-speed internet and professional-grade work setup

⭐ Nice to Have

  • Experience scaling large multi-platform advertising campaigns
  • Background in:
    • performance marketing agencies
    • growth marketing
    • data-driven media buying environments
  • Experience with:
    • TikTok Ads
    • Snapchat Ads
    • CTV advertising
    • programmatic media buying
  • Strong understanding of:
    • attribution
    • conversion tracking
    • audience segmentation
    • funnel optimization

🧠 What Makes You a Strong Fit

  • Performance-driven and highly analytical
  • Strong execution mindset with attention to detail
  • Comfortable owning campaigns end-to-end
  • Proactive and optimization-focused
  • Able to prioritize and manage multiple accounts simultaneously
  • Motivated by measurable business outcomes
  • Thrives in fast-paced, remote-first environments

📅 What a Typical Day Looks Like

  • Review campaign performance and pacing across accounts
  • Optimize bids, audiences, targeting, and creatives
  • Analyze performance data in:
    • Google Analytics
    • Looker Studio
    • advertising platforms
  • Build reports and provide optimization recommendations
  • Adjust budgets and scaling strategies
  • Collaborate with internal teams on campaign execution
  • Test new channels, creatives, and optimization opportunities

In short:
You drive measurable growth through disciplined media buying, campaign optimization, performance analysis, and scalable paid advertising execution.

📊 Key Metrics for Success (KPIs)

  • ROAS, CPA, CPL, and conversion performance
  • Budget pacing and spend efficiency
  • Accuracy and clarity of reporting
  • Successful scaling of high-performing campaigns
  • Consistency of optimization and execution quality
  • Campaign profitability and growth outcomes

🌟 Why This Role Stands Out

  • Full ownership across multi-platform paid media campaigns
  • Opportunity to manage large-scale performance marketing initiatives
  • Strong exposure to:
    • advanced analytics
    • media optimization
    • campaign scaling
    • cross-platform acquisition
  • Remote flexibility with performance-focused teams
  • Opportunity to work across:
    • Google
    • Meta
    • TikTok
    • CTV
    • emerging media platforms
  • Growth opportunities into:
    • Senior Media Buying
    • Growth Marketing Leadership
    • Performance Marketing Director roles

🧪 Interview Process

  • Initial Phone Screen
  • Video Interview with Recruiter
  • Final Interview
  • Offer & Onboarding

👉 Apply Now

If you:

  • thrive in performance-driven media buying environments
  • enjoy optimizing and scaling paid campaigns
  • think analytically and execute strategically
  • care deeply about measurable marketing performance

this role is a strong fit for you.

Frequently Asked Questions

Is the salary disclosed for the Digital Media Manager position at Pavago?
The salary for this Digital Media Manager role at Pavago is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Digital Media Manager job at Pavago remote?
Yes, this Digital Media Manager position at Pavago is remote, with team members based in Colombia, TELECOMMUTE. You can work from home or anywhere in the supported regions.
Which team or department does the Digital Media Manager at Pavago belong to?
This Digital Media Manager position is part of the Candidate Sourcing department at Pavago. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Media Manager position at Pavago?
Click the "Apply Now" button on this page. You will be redirected to Pavago's official application portal hosted on workable where you can submit your application directly.
When was the Digital Media Manager job at Pavago posted?
This Digital Media Manager position at Pavago was posted on Jun 9, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Media Manager
Pavago
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