Coordinator, Business Development
authenticbrandsgroup
Director, Acquisition Marketing (5 Month Contract)
authenticbrandsgroup· Digital
About this role
Who We Are
Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
We’re seeking an experienced Director of Acquisition Marketing to join our team on a 5-month contract to provide maternity leave coverage. This individual will be responsible for overseeing all customer acquisition efforts across a portfolio of four Fashion/Lifestyle eCommerce brands, including paid search, display, paid social, connected TV (CTV), affiliate, and other growth channels.
The ideal candidate is a hands-on performance marketer who can quickly step into an established program and drive profitable growth with minimal ramp-up. The Director will work in tandem with Analytics, Creative, Merchandising, Product, and other senior leaders to ensure acquisition strategies are aligned with overall business objectives and performance goals.
What You’ll Be Working On
- Own the acquisition marketing strategy and performance across a portfolio of four Fashion/Lifestyle eCommerce brands, balancing each brand’s growth objectives, budgets, and customer acquisition goals.
- Develop and lead customer acquisition strategies across key digital channels including paid search, paid social, display, connected TV (CTV), affiliate marketing, and emerging growth channels.
- Create campaigns designed to maximize new customer acquisition while driving scalable growth across multiple eCommerce websites.
- Collaborate with Analytics, Creative, Merchandising, and Product to optimize audience targeting, messaging, creative performance, and landing page conversion.
- Manage and optimize full-funnel acquisition campaigns to achieve aggressive growth targets while maximizing traffic, conversion, return on ad spend (ROAS), and customer acquisition efficiency.
- Implement and oversee ongoing testing of new channels, audiences, creative, bidding strategies, and acquisition tactics to improve campaign performance and expand customer reach.
- Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring the right message reaches the right audience at the right time.
- Utilize analytics tools to monitor campaign performance, identify optimization opportunities, and provide actionable insights to improve future campaigns.
- Collaborate with the Analytics team to refine audience segmentation, attribution, and measurement strategies.
- Develop regular performance reporting and communicate campaign results, insights, risks, and recommendations to internal stakeholders.
- Communicate campaign performance, key insights, and acquisition initiatives to licensee partners, ensuring alignment and visibility across the portfolio.
Must Haves
- 8+ years of experience in acquisition or performance marketing, with a strong focus on paid search, paid social, display, connected TV (CTV), affiliate, and other digital acquisition channels.
- Proven track record of developing and executing successful customer acquisition strategies for high-growth eCommerce or omnichannel retail businesses.
- Experience managing acquisition marketing across multiple brands or business units with competing priorities.
- Hands-on experience managing large-scale digital marketing campaigns across Google Ads, Meta, connected TV (CTV), affiliate marketing, programmatic display, and other performance marketing platforms.
- Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable business recommendations.
- Deep understanding of audience targeting, customer segmentation, attribution, conversion optimization, return on ad spend (ROAS), and customer acquisition cost (CAC).
- Experience leveraging analytics platforms and performance reporting to make data-driven decisions.
- Excellent communication and presentation skills, with the ability to clearly convey strategy, performance insights, and recommendations to internal stakeholders, while effectively communicating campaign performance and key insights to licensee partners.
- Ability to quickly ramp into an established acquisition program, prioritize effectively, and independently manage multiple initiatives in a fast-paced environment.
Primary Location Salary Range: $140,000 - $160,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
Frequently Asked Questions
What is the salary for the Director, Acquisition Marketing (5 Month Contract) role at authenticbrandsgroup?
The listed salary for this Director, Acquisition Marketing (5 Month Contract) position at authenticbrandsgroup is USD 140K–160K. This is an full-time role.
Where is the Director, Acquisition Marketing (5 Month Contract) position at authenticbrandsgroup located?
This Director, Acquisition Marketing (5 Month Contract) role at authenticbrandsgroup is based in New York, New York. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Director, Acquisition Marketing (5 Month Contract) at authenticbrandsgroup belong to?
This Director, Acquisition Marketing (5 Month Contract) position is part of the Digital department at authenticbrandsgroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Director, Acquisition Marketing (5 Month Contract) position at authenticbrandsgroup?
Click the "Apply Now" button on this page. You will be redirected to authenticbrandsgroup's official application portal hosted on greenhouse where you can submit your application directly.
When was the Director, Acquisition Marketing (5 Month Contract) job at authenticbrandsgroup posted?
This Director, Acquisition Marketing (5 Month Contract) position at authenticbrandsgroup was posted on Jul 7, 2026. Apply as soon as possible — early applications are often reviewed first.
Director, Acquisition Marketing (5 Month Contract)
authenticbrandsgroup · 💰 USD 140K–160K
You'll be redirected to authenticbrandsgroup's official application page on Greenhouse.