Director, Business Transformation

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. 

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment. 

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise. 

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. 

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. 

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. 

This is the future of modern energy. This is Celsius. 

Ready to take your career to the next level? Join our team and redefine what it means to be energized. 

Director, Business Transformation 

Function: Business Transformation Office (BTO) 

Reports To: Chief Business Transformation Officer (CBTO) 

Location: Based in Boca Raton, FL with remote flexibility per team needs 

Travel Requirements: This position requires up to 25% domestic travel. 

People Management Responsibilities: No 

Role Type: Full-Time, exempt 

Position Overview  

As the Director, Business Transformation, you'll be at the forefront of innovation and growth across the CELSIUS®, Alani Nu®, and Rockstar® portfolio. Reporting to the Chief Business Transformation Officer, this hands-on leader will turn strategy into shipped, adopted, ROI-positive AI and advanced-analytics capabilities that improve how the company makes decisions. 

You'll bring deep implementation experience, strong cross-functional instincts, and the ability to translate business problems into trusted data products, analytics, machine-learning solutions, and AI agents that teams actually use. 

• Experience: 5+ years in business transformation, analytics, data, or technology roles, including hands-on delivery of AI, machine-learning, or advanced-analytics solutions that produced measurable business results. 

• Education: Bachelor's degree required; an MBA or a degree in a technical or quantitative field is a plus. 

• Demonstrated sustained performance over time in a senior- or director-level role within a complex enterprise environment. 

• Proven cross-functional partnership across sales, commercial, marketing, operations, finance, category & insights, HR, and investor/public relations. 

• Fluency with modern data and AI stacks, including cloud data platforms such as Snowflake or equivalent, BI/visualization tools, and applied AI/ML or enterprise AI platforms. 

Responsibilities

• Lead end-to-end AI implementation across functions, from use-case identification and scoping to build, deployment, and adoption. 

• Partner with embedded Transformation Leads in Sales, Commercial, Marketing, Operations, Finance, Category & Insights, HR, and Investor & Public Relations to identify high-value opportunities and translate business problems into AI, machine-learning, and agent-based solutions. 

• Sequence for cost discipline. Drive a crawl-walk-run roadmap that banks cheap; high-impact wins first and reserves expensive computing for use cases with clear payback. Establish ROI gates and manage cost-per-insight as a tracked metric. 

• Keep decisions aligned. Run the cross-functional operating cadence, shared dashboards, a common metric library, and a decision log, so commercial calls are made in days, not weeks, and functions work from one version of the truth. 

• Build on the Snowflake data foundation to move each department from descriptive dashboards to predictive models and prescriptive or generative capabilities that recommend the next best action. 

• Deploy and orchestrate AI agents on enterprise platforms such as Salesforce Agentforce/Einstein, ServiceNow, SAP Joule, or Microsoft Copilot where appropriate; sequence for cost discipline with ROI gates and a crawl-walk-run roadmap; and keep decisions aligned through shared dashboards, a common metric library, and a decision log. 

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• Paid Time Off
• Company-paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company.  This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.