Director, MarTech Activation & Personalization

The Director, MarTech Activation & Personalization role offers an opportunity to lead the transformation of Manulife's ecosystem, advancing how we personalize, automate, and deliver exceptional digital-first experiences. As Director, MarTech Activation & Personalization, you will shape the strategy, roadmap, and delivery of technologies and journeys that power customer-centric marketing. You will work at the intersection of marketing, data, and technology, collaborating with leaders to bring our digital ambitions to life through measurable impact and scalable innovation. This is a rare opportunity to lead enterprise-level change that directly contributes to Manulife’s mission of making decisions easier and lives better through modern, data-driven experiences.

Position Responsibilities

• Lead the execution of MarTech Activation and Personalization initiatives outlined in the strategic roadmap, ensuring alignment with business objectives and measurable delivery outcomes.

• Drive adoption and change management of new platforms across marketing and business teams, empowering partners to leverage platforms for improved engagement and performance.

• Provide strategic consultation to marketing, data, and technology leaders on personalization, automation, and experimentation to inform marketing strategy and business growth.

• Lead cross-functional, Agile teams to define, design, and launch new digital marketing functionalities that advance customer-centric omnichannel experiences.

• Mentor teams and business partners on data-driven decisioning, journey orchestration, and optimization practices.

• Oversee governance, project timelines, and budgets to ensure operational excellence, alignment with enterprise marketing strategy, and value realization.

• Stay ahead of digital and MarTech trends, recommending new technologies and innovations that elevate marketing performance and customer experience.

Required Qualifications

• 8+ years of proven experience leading digital transformation and marketing technology initiatives.

• Extensive knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, AJO/Marketo, CJA, Target, AEM, Enterprise DAM), Salesforce MarketingCloud, CRM, Service

• Demonstrated leadership of Agile teams and proficiency with project management tools such as Workfront, JIRA, and Confluence.

• Post-secondary degree in marketing, business, or technology.

• Exceptional communication, collaboration, and stakeholder engagement skills, with a track record of leading cross-functional delivery in matrixed environments.

Preferred Qualifications

• Knowledge of the financial and/or health services industry.

• Deep intellectual curiosity and ability to connect strategy to execution across complex portfolios, audiences, and technologies.

• Experience integrating marketing technology with analytics, data, and customer journey platforms.

• Familiarity with AI-enabled personalization, segmentation, and next-best-action frameworks.

• Proven experience using technology and automation to accelerate business growth and marketing ROI.

When You Join Our Team

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.