Director of Marketing & Communications

goodshepherdhospice· Marketing
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📍 Oklahoma City, OK, USFULL TIME

About this role

Overview

The Director of Marketing & Communications is responsible for the development, execution, and management of marketing strategies and programs that support growth, brand awareness, community engagement, and recruitment initiatives across a multi-site hospice organization.

Responsibilities

  • Develop and execute integrated marketing strategy, including audience targeting, messaging, quarterly plans, and KPI tracking
  • Execute campaigns, manage SEO, SEM, paid media, and email marketing programs.
  • Oversee website content, performance, SEO optimization, and analytics insights.
  • Develop and manage social strategies, create content, manage engagement, and grow audience.
  • Maintain brand standards, develop creative assets, ensure consistency across channels.
  • Manage PR, media outreach, internal communications, and leadership messaging.
  • Create compelling content across web, campaign, internal and external communications
  • Track performance, build reports, analyze ROI, and optimize campaigns.
  • Coordinate vendors, manage timelines, budgets, and deliverables.
  • Develop brochures, collateral, signage, and ensure alignment with brand messaging.
  • Support hiring campaigns, employer branding, and job marketing strategies.

    • Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2–5+ years of marketing experience; healthcare experience preferred.
  • Strong knowledge of digital marketing, branding, content development, and analytics.
  • Excellent communication, organizational, and project management skills.

    • Frequently Asked Questions

    Is the salary disclosed for the Director of Marketing & Communications position at goodshepherdhospice?
    The salary for this Director of Marketing & Communications role at goodshepherdhospice is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
    Where is the Director of Marketing & Communications position at goodshepherdhospice located?
    This Director of Marketing & Communications role at goodshepherdhospice is based in Oklahoma City, OK, US. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
    Is the Director of Marketing & Communications role at goodshepherdhospice full-time or part-time?
    This is listed as a FULL TIME position. It is posted as a Director of Marketing & Communications role in the Marketing department at goodshepherdhospice.
    Which team or department does the Director of Marketing & Communications at goodshepherdhospice belong to?
    This Director of Marketing & Communications position is part of the Marketing department at goodshepherdhospice. See the full job description for more information about the team structure and responsibilities.
    How do I apply for the Director of Marketing & Communications position at goodshepherdhospice?
    Click the "Apply Now" button on this page. You will be redirected to goodshepherdhospice's official application portal hosted on icims where you can submit your application directly.
    When was the Director of Marketing & Communications job at goodshepherdhospice posted?
    This Director of Marketing & Communications position at goodshepherdhospice was posted on Jul 7, 2026. Apply as soon as possible — early applications are often reviewed first.
    Director of Marketing & Communications
    goodshepherdhospice
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    You'll be redirected to goodshepherdhospice's official application page on icims.