Director PACS, Bangladesh

Job Description Summary:

Working towards delivering our 2030 moonshot, our leaders have a vital role to play in engaging our associates across globe, telling our story internally and externally and bringing our narrative to life.  We are currently seeking a dynamic and experienced Communication Manager to join our Public Affairs, Communications and Sustainability (PACS) team. As the Communications Manager, you will lead the development of our leadership engagement strategy, whilst supporting in the delivery of our narrative to different audiences, across different touchpoints, in different multimedia formats. 

What You'll Do for Us:

• Challenge the business to enhance the reputation of the company and our brands, balancing the debate on a continuous basis.

• In collaboration with the Content and Creative Manager, develop and deliver a channel and content strategy to reach internal and selected external audiences including but not limited to Townhalls, Yammer, direct mails, external events, and LinkedIn using leaders’ voices.

• Measure and apply analytics to ensure content optimization, monitor engagement.

• Develop and implement issues management strategies and communications plans on a wide range of topics.

• Build strong relationships with local market leads to support them in managing day-to-day reactive and reputational issues.

• Work with the global team, bottlers, and other operating units to align and collaborate on high profile issues management.

• Engage with industry bodies and trade association to achieve balanced media coverage and address industry-wide issues.

• Mitigate risk from our proactive campaigns and plans, working with the rest of the central PACS team.

• Collaborate with teams and leaders from across the business and system to ensure accuracy and consistency of messaging.

Qualifications & Requirements:

• University Degree (Master) or equivalent experience in Communications, Marketing, or a related field.

• 12+ years of relevant experience in Communications, Public Affairs or Journalism.

• Experience managing a busy press office, handling journalist enquiries and drafting media responses.

• Proven track record in developing and delivering communication campaigns.

• Experience working across corporate communications for consumer-facing brands.

• Experience of managing issues and crises and advising businesses on response.

• Experience of briefing senior level executives ahead of media opportunities.

• Excellent strategic thinking.

• Excellent written and verbal communications skills in English.

What We Can Do For You:

• Community Involvement: The Coca-Cola Company encourages employees to get involved in their communities and offers programs and opportunities to volunteer and make a positive impact.

• Sustainability: Be part of a company that is committed to water stewardship, sustainable agriculture, sustainable packaging, and climate.

• Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.  

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.