Director, Paid Media (Temporary)

authenticbrandsgroup· Digital
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📍 New York, New York💰 USD 140K–160K

About this role

Who We Are

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide.
 
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

 
What You’ll Do
 
The Paid Media Director (temporary) will be responsible for overseeing all customer acquisition efforts, including paid search, display, paid social, affiliate, and other growth channels. This individual will lead the development and execution of acquisition strategies designed to maximize traffic, new customer acquisition, and conversion across all websites. The Director will work in tandem with other senior leaders to ensure campaigns are aligned with overall business objectives and performance goals.
 
What You'll be Working on
  • Develop full funnel paid media strategies across key channels including paid search, social media, display, CTV, affiliate marketing, OOH, and paid media partnerships
  • Collaborate with internal teams (data, creative, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and landing page performance
  • Manage and optimize full funnel campaigns to achieve aggressive growth targets
  • Implement and oversee the ongoing testing of new channels and tactics to expand customer reach and improve efficiency
  • Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring that the right message reaches the right audience
  • Utilize analytics tools to track and measure campaign performance, providing actionable insights to improve future campaigns to the relevant teams
  • Collaborate with the analytics team to refine audience segmentation and ensure personalized acquisition strategies
Must Haves
  • 8+ years of paid media experience, with a strong focus on digital channels such as CTV, content monetization, and paid social
  • Proven track record of developing and executing successful full funnel paid media strategies for high-growth eCommerce or digital companies
  • Hands-on experience managing large-scale digital marketing campaigns across multiple channels (e.g., Google, Meta, affiliate marketing, programmatic)
  • Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable insights
  • Deep understanding of audience targeting, customer segmentation, and marketing attribution
  • Excellent communication and presentation skills, with the ability to clearly convey strategy and performance insights to senior stakeholders

 

Primary Location Salary Range: $140,000 - $160,000

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

  • All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
  • Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
  • We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy 

Frequently Asked Questions

What is the salary for the Director, Paid Media (Temporary) role at authenticbrandsgroup?
The listed salary for this Director, Paid Media (Temporary) position at authenticbrandsgroup is USD 140K–160K. This is an full-time role.
Where is the Director, Paid Media (Temporary) position at authenticbrandsgroup located?
This Director, Paid Media (Temporary) role at authenticbrandsgroup is based in New York, New York. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Director, Paid Media (Temporary) at authenticbrandsgroup belong to?
This Director, Paid Media (Temporary) position is part of the Digital department at authenticbrandsgroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Director, Paid Media (Temporary) position at authenticbrandsgroup?
Click the "Apply Now" button on this page. You will be redirected to authenticbrandsgroup's official application portal hosted on greenhouse where you can submit your application directly.
When was the Director, Paid Media (Temporary) job at authenticbrandsgroup posted?
This Director, Paid Media (Temporary) position at authenticbrandsgroup was posted on Jul 9, 2026. Apply as soon as possible — early applications are often reviewed first.
Director, Paid Media (Temporary)
authenticbrandsgroup · 💰 USD 140K–160K
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