Director, Revenue Marketing

Director of Revenue Marketing

PayTrace - Remote

PayTrace by North - Payment and ACH processing, virtual terminals, and more. The B2B payments expert transforming financial and accounting processes to future-proof your business. With advanced payment automation solutions and a user-friendly API, we help B2B companies become more efficient, successful, and profitable.

The Director of Revenue Marketing and AI Growth leads the organization's go-to-market strategy to accelerate scalable and predictable revenue growth. This role designs the integration of demand generation, advanced analytics, and AI-powered enablement across direct sales and partner channels. The position drives cross-functional collaboration to optimize the customer journey and maximize operational marketing efficiency. Ultimately, this leader establishes marketing as a measurable, data-driven engine for enterprise pipeline development.

What you'll do:

• Owns corporate revenue marketing strategy with direct accountability for qualified pipeline, customer acquisition, and commercial growth. 

• Designs and executes integrated demand generation and account-based marketing (ABM) programs across direct sales and strategic vertical channels. 

• Leads the AI revenue enablement roadmap to automate repetitive workflows and deploy AI capabilities across the entire customer journey. 

• Develops scalable partner marketing initiatives and collaborates with channel leadership to drive measurable, partner-sourced revenue. 

• Partners with Sales and Revenue Operations to align cross-functional growth initiatives and support sales enablement through targeted content and buyer insights. 

• Establishes measurable KPIs and attribution tracking across the buyer journey to continuously optimize marketing spend efficiency. 

• Owns the evaluation and evolution of the core marketing technology ecosystem to ensure data quality, robust reporting, and commercial system integration. 

• Builds, mentors, and develops a high-performing marketing organization focused on clear strategic priorities and measurable business outcomes. 

• Fosters an organizational culture centered on responsible AI adoption, continuous learning, and rapid marketing experimentation. 

• Formulates annual marketing strategies, budgets, and investment priorities to deliver data-backed growth recommendations to executive leadership. 

We are seeking a Marketing professional who:

• Thinks like a revenue executive—not simply a marketing leader. 

• Embraces AI as a transformational business capability rather than a productivity tool. 

• Combines strategic vision with hands-on execution. 

• Uses data to drive decisions and continuous optimization. 

• Challenges conventional thinking and embraces experimentation. 

• Operates with urgency, curiosity, and accountability. 

• Builds collaborative relationships across Sales, Product, Customer Success, Finance, and Executive Leadership. 

• Inspires teams through innovation, transparency, and measurable results. 
   

What we need from you:

• 5+ years of progressive B2B payments marketing experience with demonstrated revenue accountability. 

• Minimum 3 years leading high performing marketing organizations. 

• Proven success building measurable demand generation programs that drive qualified pipeline and revenue growth. 

• Experience supporting both direct sales and partner/channel organizations. 

• Strong understanding of revenue operations, marketing analytics, attribution, funnel optimization, and commercial performance measurement. 

• Demonstrated experience implementing  AI-powered marketing technologies and  automation platforms. 

• Experience within SaaS, FinTech, Payments, Technology, IT Services,Cybersecurity, Telecommunications, or other complex B2B markets. (Preferred)

• Experience building Account-Based Marketing programs. (Preferred)

• Experience working alongside Revenue Operations organizations. (Preferred)

• Familiarity with CRM, marketing automation, AI platforms, customer intelligence tools, and modern GTM  technology ecosystems.(Preferred)

Salary Range: $130,000-$175,000

Pay within this range varies by work location and on job-related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process

What we offer:

We offer a comprehensive benefits package that enables our teams to live a life well lived, both personally and professionally. Some of our perks include:

• Medical, Dental, & Vision Coverage

• Flexible Paid Time Off

• 401(k) + Match

• Education Assistance

• Paid Maternity & Paternity Leave

• Mental Health Support & Well-Being Program

• Company-funded Lifestyle Spending Account

At North, we celebrate diversity and create an inclusive environment for everyone. We are an equal-opportunity employer.

To learn more about North and our family of companies, visit our website: https://www.north.com/company/about/our-companies-brands