E-Commerce & Merchandise Manager (Sweden)

E-Commerce & Merchandise Manager (Sweden) - SharkNinja 

 
SharkNinja is looking for an E-Commerce Manager to join our Nordic E-Commerce team. Reporting to the Nordic E-Commerce Lead, you will play a central role in driving growth across our Direct-to-Consumer (D2C) channels in Sweden. 

DTC is a key growth engine for SharkNinja. We’re looking for someone who is both commercially minded and consumer-obsessed, and who thrives at the intersection of e-commerce, merchandising, data, sales and supply chain. 

The role 

As E-Commerce Manager you will be responsible for pricing, forecasting, optimising products, promotions, and content across our D2C platforms. You will work closely with the E-Commerce Lead and cross-functional teams to maximise sales, margin and conversion, while ensuring a best-in-class consumer experience. 

Key responsibilities 

• Own SharkNinja’s Sweden D2C e-commerce trading strategy and forecast, driving the channel to deliver its sales and margin targets. 

• Lead planning and execution of new product launches, pricing strategies, promotions and digital activations. 

• Own the D2C trading and promotional calendar, planning and delivering key peak moments such as Black Friday, Cyber Week and seasonal campaigns. 

• Drive the merchandising strategy, including on-site product placement, navigation, search and category management, to optimise conversion and average order value. 

• Manage D2C forecasting for new and existing product categories, ensuring optimal inventory levels and product availability across categories and countries. 

• Partner with supply chain and operations teams to secure stock availability, smooth fulfilment and strong on-time, in-full (OTIF) delivery for the D2C channel. 

• Monitor day-to-day site and trading performance, identifying risks and opportunities and acting on them quickly. 

• Keep close to the market by monitoring competitor pricing, promotions and trends to inform pricing, merchandising and trading decisions. 

• Ensure best-in-class digital content across D2C sites in close collaboration with content and marketing teams. 

• Lead performance reporting on sales, margin, conversion and forecast attainment, translating data into clear, actionable insights for the E-Commerce Lead and senior stakeholders. 

• Partner with marketing and performance teams to drive qualified traffic to the D2C sites across SEO, paid media, email and CRM, and to maximise return on marketing investment. 

• Support continuous optimisation of the consumer journey through data-driven testing and experimentation (e.g. A/B testing). 

What you will bring 

• Proven experience working with enterprise-level e-commerce platforms, including promotion planning, content management, and optimisation. 

• Strong understanding of the digital shopping funnel and core e-commerce KPIs, with the ability to translate insights into actionable improvements. 

• Strong data analytics skills with hands-on experience using analytics and reporting tools such as Google Analytics and Power BI. 

• Commercial mindset with a strong focus on profitability, forecasting, and inventory management. 

• Ability to think from the consumer’s perspective and confidently challenge internal teams to drive continuous improvement. 

• Self-starter who thrives in a fast-paced, evolving environment, supported by excellent communication and stakeholder management skills. 

• Native proficiency in Swedish, combined with strong English communication skills. 
• Familiarity with Salesforce (or similar platforms) as well as analytics and reporting tools. 

#LI-HYBRID