Employer Branding & Recruitment Marketing Program Manager

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an exciting opportunity for an Employer Branding & Recruitment Marketing Program Manager to support our Talent Attraction team. 

The location for this position is flexible and home-based.

Are you a social media influencer?  Have a knack for telling other individual’s stories through media? Possess a large personal following on Instagram, X, or LinkedIn?  If so, we are looking for you! 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

This individual will be responsible for building and executing Association-wide employment & recruitment brand initiatives with consistent messaging, alignment with Association values and strategic business goals, and an emphasis on attracting talent to our open positions.

RESPONSIBILITIES:

Recruitment Marketing

• Through close coordination with our leaders, create and execute the Association’s Talent Attraction social media content & imagery (e.g. Facebook, X, TikTok, Instagram, LinkedIn, iCIMS CRM, iCIMS Social Distribution, etc) 
• Manage and monitor external sentiment sites like Indeed & Glassdoor by writing review responses and soliciting reviews from employees at key milestones in an employee’s career journey
• Influence and guide messaging & campaigns for our centralized employee referral program.
• Evaluate and optimize the candidate experience from our careers site through application in iCIMS – e.g. minimizing steps in the process and helping to provide clarity & excitement with communications
• Engage recruiters and hiring manager to best understand our harder-to-fill roles, then support marketing ideas with content generation and targeted campaigns
• Create and maintain hiring manager, new hire, and non-hire survey solicitation to measure/monitor manager & candidate experience, then present the analysis to leadership for next steps

Employer Branding

• Build and lead the Association’s employer branding initiatives on Glassdoor, Indeed, social media platforms (Instagram, LinkedIn, X, Blog, Facebook), & iCIMS CRM, as well as initiatives on our careers page
• Partner with the national and local Communications teams, Office of Health team, and other key leadership to build content that employees and recruiters can use to amplify awareness of our employer & recruitment brand, internally and externally
• Own the development, delivery, and training of compelling social media content focused on the Association’s culture and employees through strong storytelling
• Lead "TheAHALife content creators” internally by engaging with the cohort, providing a  vision and relevant action steps
• Deliver ongoing education & training at various events (e.g. new hire orientation, ERG meetings, and with various departments/regions) to create awareness of the employer brand and how others can best support
• Drive metrics & measurement for enhancing #TheAHALife employer & recruitment brand campaigns and initiatives, including the analysis of data to recommend continuous improvement for the program

Want to help get your resume to the top?   Take a look at the experience we require:

Qualifications

• Bachelor’s Degree or relevant years of experience 
• Three (3) years of experience creating media content for a corporate environment
• Experience in talent branding/employer branding or highly similar experience
• In-depth knowledge of social media analytics tools such as Sprinklr and Sprout Social, and how social media and content are amplified for stronger attraction (e.g., search engine optimization and marketing)
• Experience in journalism, interviewing, and writing engaging personal stories of others
• Knowledge of the MS Office Suite
• Experience in sourcing and recruiting practices
• Experience in using tools like Photoshop and Canva to craft digital content (knowledge of iCIMS Video Studio or video editing, preferred)
• Ability to work collaboratively with a variety of partners at all seniority levels and across a wide variety of departments
• Ability to develop appropriate collateral materials, including imagery and content, to be used in recruitment & employer branding campaigns
• Ability to self-motivate, work independently, and be resourceful

Compensation & Benefits

Salary minimum to the midpoint of the range is $61,500.00 to $82,100.00. Pay is commensurate with experience; geographic differentials may apply to the pay range. The American Heart Association reserves the right to pay more or less than the posted range. 

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position. 
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• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities