Events & Activations Specialist

We are looking for a creative and execution-focused Events & Activations Specialist to support the business’s reputation and brand presence across multiple portfolios through impactful events and high-energy activations. This role will play a key part in delivering engaging brand experiences, strengthening corporate image, and driving audience engagement through innovative on-ground executions.

The ideal candidate will collaborate closely with internal stakeholders, brand teams, agencies, and external partners to execute memorable campaigns and “talk-of-the-town” activations that elevate brand equity and consumer connection.

Key Responsibilities

• Plan, coordinate, and execute brand events, activations, sponsorships, and experiential marketing initiatives across brands.
• Support the delivery of strategic activations that enhance brand visibility, engagement, and corporate reputation.
• Collaborate with brand leads, agencies, vendors, and internal stakeholders to ensure smooth and high-quality event execution.
• Contribute to creative concepts and experiential ideas that create impactful consumer experiences and media buzz.
• Manage event logistics, timelines, budgets, supplier coordination, and operational execution.
• Ensure brand consistency and compelling storytelling across all activations and event touchpoints.
• Coordinate with PR and communications teams to maximize event exposure and audience engagement.
• Monitor activation performance and gather post-event insights and recommendations for continuous improvement.
• Maintain strong relationships with agencies, suppliers, venues, and event partners.
• Stay updated on industry trends, experiential marketing innovations, and audience engagement opportunities.

• Bachelor’s degree in marketing, Communications, Event Management, Business, or a related field.
• 2–5 years of experience in events, activations, experiential marketing, or brand engagement roles.
• Proven experience supporting and executing events, activations, and on-ground campaigns.
• Strong project management and organizational skills with attention to detail.
• Excellent communication and stakeholder coordination abilities.
• Creative mindset with the ability to contribute innovative activation concepts and ideas.
• Ability to manage multiple projects simultaneously in fast-paced environments.
• Strong problem-solving and execution capabilities under tight timelines.
• Experience working with agencies, vendors, and external partners is preferred.
• Flexible and adaptable, with willingness to support events outside standard working hours when required.