Events & Sponsorships Specialist (18-month Contract)

Department: Marketing & Distribution

Location: Toronto

Reports To: Senior Manager, Marketing & Communications

Company Overview:

Liberty Mutual Canada is the Canadian operation of Liberty Mutual Insurance Company. We offer a broad suite of commercial insurance products and solutions to mid-size and large Canadian companies with Canadian, North American and/or multinational risks. Liberty Mutual Canada has over 300 employees and services its clients coast-to-coast from our regional offices in Vancouver, Calgary, Toronto, Montreal and Halifax.

At Liberty Mutual Canada, diversity is about all of us. Our promise to you is a culture that is collaborative, rewarding and empowering. We are committed to attracting and retaining employees across all dimensions of diversity and believe that recognizing, appreciating, and applying the unique insights, perspectives and backgrounds of each person cultivates an atmosphere of trust and respect. At Liberty Mutual Canada, our values are to foster a high-performing, equitable and inclusive culture where the best talent of all backgrounds can bring their whole selves to work and succeed.

If you are unsure whether or not your experience matches every requirement below, we encourage you to apply anyway. We are looking for varied and diverse perspectives and experiences that we can add to our team!

Our core values guide all of our decision-making and come to life through our benefits and employee programs. We offer:

- A premier flexible work environment (a combination of on-site & remote work) supporting our employees in their pursuit of a healthy work-life balance

- Competitive health & dental benefits plan

- Competitive time off policy

- External education & tuition reimbursement programs

- Employee & Family Assistance Programs

- An opportunity to get involved and become a member of one of our national employee committees – social responsibility, employee engagement, diversity, equity & inclusion

The Opportunity: 

Make an impact through this high-ownership, high-visibility role! 

Are you passionate about creating standout events and meaningful brand moments? Join Liberty Mutual Canada as our Events & Sponsorships Specialist, where you’ll play a key role in shaping how we connect with clients, partners, and employees across the country.

In this role, you’ll lead the planning and execution of high-impact events and sponsorship initiatives that elevate Liberty Mutual Canada’s brand and bring our business goals to life, operating at both strategic and execution levels. From national and regional client events to internal experiences that drive our culture forward, you’ll be at the forefront of delivering experiences that truly matter. 

If you are a dynamic professional with an interest in orchestrating impactful events and sponsorships, we encourage you to apply. 

Duties and Responsibilities:

External events & sponsorships:

• Plan, create, and execute the annual events and sponsorship strategy, ensuring alignment with the overall marketing strategy and support of business and corporate goals. 

• Develop events and sponsorship plans for the organization, including a high-level summary of tactical programs and initiatives across Canada. 

• Lead annual planning cycles, including budget development and national calendar planning, in partnership with regional stakeholders. 

• Establish and evaluate metrics and performance benchmarks to measure the success of events and sponsorship initiatives. 

• Partner with business units to understand their needs and develop engagement opportunities that align with those goals. 

• Plan, lead, and coordinate large-scale client and partner events, including venue sourcing, proposals, contract negotiation, menu selection, floor plans, vendor coordination, event invitations, RSVP tracking, and pre-event communications. 

• Lead national sponsorship placements and corporate charitable donations, including tracking, payments, and coordination of deliverables. 

• Coordinate Canada’s involvement and participation in Liberty Mutual-organized global events and sponsorships. 

• Oversee the execution of broker/client engagement experiences hosted by Liberty Mutual. 

• Coordinate the creation and procurement of promotional items (apparel, giveaways, event-specific items), as well as banners, signage, and on-site materials. 

• Incorporate, reinforce, and leverage the corporate brand image in internal and external events and sponsorships. Ensure adherence to company brand standards and guidelines and maintain consistency with the corporate look and feel. 

• Ensure all events and sponsorships are delivered on time, on budget, and to a high standard. 

• Perform other duties as assigned.

Internal events:

• Lead the planning, coordination, and execution of large-scale corporate meetings, including an annual all-employee corporate kickoff, quarterly town halls, and Canadian leadership team meetings. 

• Provide internal support for coordinating events and initiatives in partnership with employee resource groups. 

• Manage finance expense planning, forecasting, and tracking, as well as sponsorship and event expense invoicing. 

Skills & Qualifications:

• Minimum 4 – 5 years of relevant work experience in events management or marketing - including experience leading and coordinating events and sponsorships at both local and national levels required. 

• Post-secondary degree, diploma or certificate in Events Management or Marketing preferred. 

• Strong written and verbal communication skills. 

• Self-starter with a forward-thinking and innovative mindset. 

• Detail-oriented with strong organizational skills. 

• Strong ability to multitask and prioritize in a fast-paced environment. 

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.), content management systems (WordPress), email marketing tools (ExactTarget), and project management software. 

• Graphic design experience considered an asset. 

• Prior experience in financial services, insurance, or other professional services industries considered an asset. 

• Ability to travel as required to support events and business needs 

Liberty Mutual Canada is committed to pay transparency and fair, equitable hiring. For roles based in Ontario and British Columbia, we publish a Target Hiring Range in compliance with Ontario and British Columbia's Pay Transparency Acts.

This posting is for an active, current vacancy.

Target Hiring Range:

CAD $80,000 – $90,000 per year.

This range represents the expected annual base salary for this role. Final offers will be determined based on each candidate’s qualifications, relevant experience, internal equity, and the needs of the role. The posted range does not include variable compensation (bonus), allowances, or benefits. We encourage all qualified candidates to apply. Offers above the published maximum may be approved with appropriate business authorization.

We will not request your salary history at any stage of the hiring process. We do not use AI‑based screening tools in our hiring process. Candidates who complete an interview and remain under consideration may request, and will receive, feedback within 45 days.

Liberty Mutual Canada is committed to fostering an inclusive, accessible environment where all employees feel valued and supported. We are committed to building a workforce that is representative of the communities we operate in and serve. If you require an accommodation for the recruitment/interview process due to a disability (which may be invisible or visible, temporary or permanent), please let us know and we will work with you to meet your needs.