Agentic Product Design Lead

ABOUT APPLY   APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.   LOCATION: APPLY is hybrid/remote friendly. The preferred candidate should be based in Canada, working in hours that align to ET (Eastern Timezone) or PT (Pacific Timezone).   THE ROLE: As an Agentic Product Design Lead, you will be a hands-on senior design leader at the intersection of craft, systems thinking, and AI-native workflows. Reporting to the Head of Design, you will lead complex client engagements end-to-end — owning design quality across multi-product and multi-platform projects while actively designing alongside AI agents as a core part of how you work. This is a role for a practitioner who leads by doing. You bring deep expertise in design systems — from token architecture and component governance to CMS integration and developer handoff — and you know how to operationalize that expertise within modern agentic workflows using tools like Claude for Design, Figma MCP, and BMAD. You are equally comfortable presenting design rationale to senior client stakeholders and rolling up your sleeves to build the systems and screens yourself. You will mentor and guide designers at various levels, champion design system standards across your engagements, and contribute to evolving how Apply Digital designs and delivers in an AI-accelerated world.