General Manager

1. Strategic Leadership & Business Growth

• Develop and execute Nutrinova's annual business strategy in alignment with the Board's vision and long-term growth objectives.
  

• Identify and pursue market expansion opportunities — including new geographies, product lines, and distribution channels.
  

• Monitor market trends, competitor activity (Biyinzika, Ugachick, Yo-Kuku, and others), and customer needs to inform strategic decisions.
  

• Lead business development efforts including key account partnerships, institutional tenders, and agro-dealer network expansion.
  

2. Operational Management

• Oversee day-to-day operations across production, logistics, quality assurance, and supply chain to ensure efficiency and output targets are met.
  

• Ensure production facilities meet capacity, quality, and safety standards in compliance with regulatory requirements (UNBS, MAAIF).
  

• Drive continuous improvement initiatives to reduce operational costs, minimize waste, and improve production yield.
  

• Implement and monitor SOPs across all departments to ensure consistency and quality of output.
  

3. Financial Management & Accountability

• Develop and manage the annual budget, ensuring cost controls are in place and financial targets are met.
  

• Review and approve financial reports, cash flow statements, and P&L accounts on a monthly basis.
  

• Ensure healthy gross margins through pricing strategy, procurement optimization, and cost efficiency.
  

• Report financial performance to the Board with clear variance analysis and forward projections.
  

4. Sales, Marketing & Commercial Performance

• Drive revenue growth through effective commercial strategy — pricing, product positioning, and distribution.
  

• Build and maintain strong relationships with key customers, including large-scale poultry farmers, agro-dealers, and institutional buyers.
  

• Oversee brand development and marketing campaigns to grow Nutrinova's market share in Uganda's feeds sector.
  

• Set and monitor sales KPIs, ensuring the sales team meets volume and revenue targets consistently.
  

5. People Leadership & Organizational Development

• Lead, develop, and inspire a high-performing senior management team across all functions.
  

• Foster a culture of accountability, innovation, and continuous improvement throughout the organization.
  

• Work with the HR Manager to attract, retain, and develop top talent aligned to Nutrinova's growth ambitions.
  

• Manage succession planning for critical roles and ensure leadership depth across the organization.
  

6. Regulatory Compliance & Stakeholder Management

• Ensure full compliance with all relevant regulations — Uganda National Bureau of Standards (UNBS), Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), NEMA, and others.
  

• Maintain strong relationships with regulators, government bodies, industry associations, and key suppliers.
  

• Represent Nutrinova at industry forums, trade events, and in the media where appropriate.
  

• Provide regular strategic updates to the Board and respond to Board directives with clear action plans.
  

Requirements

• Bachelor's degree in Business Administration, Agriculture, Food Science, Engineering, or a related field. MBA or equivalent postgraduate qualification is strongly preferred.
  

• Minimum 8–10 years of progressive management experience, with at least 4 years in a senior leadership role (GM, COO, or equivalent).
  

• Proven track record in the agri-business, animal feeds, FMCG, or food manufacturing sector in Uganda or East Africa.
  

• Demonstrated experience managing P&L responsibility and delivering business growth targets.
  

• Strong knowledge of Uganda's agricultural regulatory landscape (UNBS, MAAIF).
  

• Experience managing cross-functional teams of 50+ employees across production, commercial, and support functions.
  

• Visionary leadership with strong commercial acumen
  

• Excellent strategic thinking and execution capability
  

• Financial literacy and P&L management
  

• Strong stakeholder management and board-level communication
  

• Decisive, results-oriented, and able to manage complexity
  

• High integrity and ability to build trust across all levels
  

• Deep understanding of the Ugandan and East African agri-business market
  

• Strong negotiation and relationship management skills