Generalist Marketer

mintlify· Marketing
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📍 San FranciscoFullTime💰 USD 100K–200K

About this role

Why Mintlify?

We're on a mission to empower builders.

  • Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.

  • Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.

  • Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

We are looking to hire a generalist who is creative, curious, and content-driven and also wants to soak up all things marketing.

What you'll work on here

  • Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content

  • Creating content for all Mintlify social media platforms (X, LinkedIn, others)

  • Assisting with field marketing and product marketing initiatives as necessary

  • Writing for developers - with a strong understanding of how developers discover and evaluate tools

  • Coming up with creative ways to reach and market to our customers

  • Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them

What you bring to the table

  • 2-5 years of experience at an early-stage startup, ideally within the marketing department

  • Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction

  • Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)

  • Experience working in the dev tools or technical B2B audience space

  • Bonus Points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing

Why you should join our marketing team

If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.

We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.

Company Benefits:

  • Competitive compensation and equity

  • 20 days paid time off every year

  • 401k or RRSP

  • $420/month wellness stipend

  • 100% coverage for Health, dental, vision

  • Free Ubers to and from work

  • Free lunch and dinners

  • Annual team offsite (previously went to Alaska, Hawaii)

Frequently Asked Questions

What is the salary for the Generalist Marketer role at mintlify?
The listed salary for this Generalist Marketer position at mintlify is USD 100K–200K. This is an FullTime role.
Where is the Generalist Marketer position at mintlify located?
This Generalist Marketer role at mintlify is based in San Francisco. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Generalist Marketer role at mintlify full-time or part-time?
This is listed as a FullTime position. It is posted as a Generalist Marketer role in the Marketing department at mintlify.
Which team or department does the Generalist Marketer at mintlify belong to?
This Generalist Marketer position is part of the Marketing department at mintlify. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Generalist Marketer position at mintlify?
Click the "Apply Now" button on this page. You will be redirected to mintlify's official application portal hosted on ashby where you can submit your application directly.
When was the Generalist Marketer job at mintlify posted?
This Generalist Marketer position at mintlify was posted on Jul 8, 2026. Apply as soon as possible — early applications are often reviewed first.
Generalist Marketer
mintlify · 💰 USD 100K–200K
Apply for this role ↗

You'll be redirected to mintlify's official application page on Ashby ATS.