Head of Sport CRM

medier· CRM
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📍 Valencia, Spain

About this role

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for a Head of Sports CRM to lead the global CRM strategy for our Sportsbook vertical across multiple international markets. This role focuses on driving retention, engagement, reactivation, and long-term player value through data-driven lifecycle management and sportsbook-focused CRM campaigns.
You will own the Sports CRM direction globally, lead a high-performing team, and work closely with Product, BI, VIP, Trading, and Marketing teams to create engaging customer journeys for sportsbook players.

Location: Valencia, on-site

Responsibilities:

  • Define and execute the global Sports CRM strategy across multiple markets
  • Own the full sportsbook player lifecycle: onboarding, retention, reactivation, and churn prevention
  • Build CRM campaigns around major sports events, tournaments, and betting behavior
  • Develop segmentation strategies based on player value, betting activity, and engagement patterns
  • Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels
  • Analyze CRM performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn
  • Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys
  • Develop sportsbook promotional mechanics, including free bets, odds boosts, missions, streaks, and leaderboards
  • Collaborate with Product and Trading teams on sportsbook offers and engagement strategies
  • Ensure CRM activity aligns with local regulations and responsible gaming requirements
  • Lead and mentor a global CRM team
  • Monitor competitor activity, CRM trends, and sportsbook engagement mechanics

Requirements:

  • 6+ years of CRM experience within iGaming, including strong Sportsbook CRM exposure
  • 2+ years of on a Head role in Sports CRM
  • Strong understanding of sportsbook player behavior and betting mechanics
  • Experience working across multiple GEOs and markets
  • Deep understanding of CRM KPIs, segmentation, and retention strategies
  • Strong analytical and data-driven mindset
  • Experience managing cross-functional stakeholders and CRM teams
  • Ability to work in a fast-paced, high-volume environment
  • English level: Upper-Intermediate or higher

Nice to Have:

  • Experience with real-time CRM triggers and automation
  • Experience with gamification and loyalty systems
  • Background in both Casino and Sports products
  • Experience in regulated markets

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Frequently Asked Questions

Is the salary disclosed for the Head of Sport CRM position at medier?
The salary for this Head of Sport CRM role at medier is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Head of Sport CRM position at medier located?
This Head of Sport CRM role at medier is based in Valencia, Spain. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Head of Sport CRM at medier belong to?
This Head of Sport CRM position is part of the CRM department at medier. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Head of Sport CRM position at medier?
Click the "Apply Now" button on this page. You will be redirected to medier's official application portal hosted on greenhouse where you can submit your application directly.
When was the Head of Sport CRM job at medier posted?
This Head of Sport CRM position at medier was posted on May 11, 2026. Apply as soon as possible — early applications are often reviewed first.
Head of Sport CRM
medier
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