Inbound Marketer

PavagoΒ· Candidate Sourcing
Apply Now β†—
🌍 RemoteπŸ“ KenyaπŸ“ TELECOMMUTE

About this role

πŸš€ Inbound Marketer – Remote | SEO, Content Marketing & Lead Generation

Full-Time | Remote | U.S. Business Hours
πŸ“ Hiring in: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines

πŸ’Ό About the Role

We’re hiring a highly creative and performance-focused Inbound Marketer to build and scale content-driven marketing systems that generate traffic, leads, and conversions.

This role goes beyond traditional SEO.

You’ll create:

  • high-performing SEO content
  • inbound funnels
  • lead magnets
  • landing pages
  • conversion-focused marketing assets

while helping drive measurable pipeline and revenue growth.

If you understand:
πŸ‘‰ search intent
πŸ‘‰ inbound marketing funnels
πŸ‘‰ SEO-driven lead generation
πŸ‘‰ AI-driven search evolution
πŸ‘‰ content that actually converts

this role is a strong fit.

πŸ”₯ What You’ll Own

Content Creation & SEO Optimization

  • Create high-quality, value-driven content that drives:
    • organic traffic
    • engagement
    • lead generation
  • Write and optimize:
    • SEO blog posts
    • website pages
    • landing pages
    • inbound marketing assets
  • Optimize content for:
    • search engines (SEO)
    • AI-driven discovery
    • featured snippets
    • LLM visibility
  • Develop conversion-focused content aligned with funnel goals

Inbound Marketing Execution

  • Execute inbound marketing strategies across:
    • SEO
    • content marketing
    • social media distribution
    • lead generation funnels
    • website experiences
  • Align:
    • content
    • distribution
    • conversion strategy
      across the full funnel
  • Support scalable organic growth initiatives

Lead Magnets & Conversion Assets

  • Plan and build lead magnets such as:
    • guides
    • checklists
    • playbooks
    • gated content
  • Write:
    • CTAs
    • thank-you pages
    • nurture copy
    • follow-up messaging
  • Collaborate with marketing and design teams to improve conversion rates

Research & Content Strategy

  • Research:
    • target audiences
    • competitors
    • keyword opportunities
    • industry trends
  • Identify:
    • content gaps
    • SEO opportunities
    • inbound growth angles
  • Develop content campaigns focused on:
    • traffic
    • engagement
    • pipeline generation
  • Stay updated on:
    • SEO trends
    • AI search evolution
    • content distribution strategies

Analytics & Performance Optimization

  • Monitor performance using:
    • Google Search Console (GSC)
    • Google Analytics 4 (GA4)
    • SEMrush
    • Ahrefs
  • Analyze:
    • traffic
    • engagement
    • conversion rates
    • inbound lead performance
  • Optimize content based on:
    • performance data
    • business outcomes
    • conversion impact
      β€”not vanity metrics

πŸ’» Requirements

Must-Have

  • Proven experience in:
    • inbound marketing
    • content marketing
    • SEO content writing
    • organic lead generation
  • Strong understanding of:
    • SEO
    • search intent
    • inbound funnels
    • content distribution
  • Ability to create:
    • high-value
    • conversion-focused
    • SEO-optimized content
  • Experience with:
    • Google Search Console (GSC)
    • Google Analytics 4 (GA4)
    • SEMrush
    • Ahrefs
    • similar SEO tools
  • Excellent written English communication and storytelling skills
  • Portfolio showcasing:
    • inbound campaigns
    • SEO content
    • lead generation work
  • Understanding of how AI is changing:
    • search
    • SEO
    • content discovery
  • Comfortable working U.S. business hours

⭐ Nice to Have

  • Agency experience
  • Experience scaling inbound lead generation systems
  • Experience building:
    • lead magnets
    • nurture funnels
    • content distribution systems
  • Advanced knowledge of:
    • AI-assisted SEO
    • AI-driven content optimization
    • topical authority strategies
  • Familiarity with:
    • HubSpot
    • Webflow
    • CMS platforms

🧠 What Makes You a Strong Fit

  • You think beyond rankings and focus on conversions
  • You understand how content drives pipeline and revenue
  • You combine creativity with analytical thinking
  • You proactively identify growth opportunities
  • You understand modern SEO and AI-driven search behavior
  • You thrive in performance-focused marketing environments

πŸ“… What a Typical Day Looks Like

  • Research content opportunities and search intent
  • Write and optimize SEO-driven content
  • Build landing pages and lead magnets
  • Analyze traffic and conversion performance
  • Optimize inbound funnels and content distribution
  • Collaborate with design and marketing teams
  • Improve engagement and lead generation metrics

In short:
You build scalable inbound marketing systems that drive organic traffic, qualified leads, and measurable business growth.

πŸ“Š Key Metrics (KPIs)

  • Growth in organic traffic
  • Qualified inbound leads generated
  • Content conversion rates
  • Lead magnet performance
  • Engagement and funnel performance
  • SEO rankings and search visibility
  • Revenue and pipeline contribution from inbound channels

🌟 Why This Role Stands Out

  • Full ownership of inbound marketing systems
  • Opportunity to build scalable SEO and content growth engines
  • Strong exposure to AI-driven search and modern SEO trends
  • High-impact role tied directly to lead generation and revenue
  • Collaborative, performance-focused marketing environment
  • Fully remote role with strong ownership and autonomy

πŸ§ͺ Interview Process

  • Initial Phone Screen
  • Recruiter Interview
  • Content / SEO Exercise
  • Client Interview
  • Offer & Onboarding

πŸ‘‰ Apply Now

If you:

  • love SEO and inbound marketing
  • know how to create content that converts
  • understand modern search and AI-driven discovery
  • enjoy building scalable organic growth systems

this role is a strong fit for marketers who enjoy combining content, SEO, lead generation, and conversion-focused growth strategies.

Frequently Asked Questions

Is the salary disclosed for the Inbound Marketer position at Pavago?
The salary for this Inbound Marketer role at Pavago is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Inbound Marketer job at Pavago remote?
Yes, this Inbound Marketer position at Pavago is remote, with team members based in Kenya, TELECOMMUTE. You can work from home or anywhere in the supported regions.
Which team or department does the Inbound Marketer at Pavago belong to?
This Inbound Marketer position is part of the Candidate Sourcing department at Pavago. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Inbound Marketer position at Pavago?
Click the "Apply Now" button on this page. You will be redirected to Pavago's official application portal hosted on workable where you can submit your application directly.
When was the Inbound Marketer job at Pavago posted?
This Inbound Marketer position at Pavago was posted on May 19, 2026. Apply as soon as possible β€” early applications are often reviewed first.
Inbound Marketer
Pavago
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