Insights & Analytics Senior Associate

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Insights and Analytics Senior Associate transforms campaign, audience, and emerging-trend data into actionable insights that drive media, content, and communication decisions. This role is responsible for consolidating, visualizing, and analyzing information from digital platforms, measurement tools, and consumer intelligence sources to generate strategic recommendations that maximize campaign performance and add measurable value to clients. Reporting into Digital Strategy and Planning leadership, this is a highly collaborative, business-oriented position that bridges analysis, planning, and execution to enable data-driven decision-making.

 Skills and Experience:

• 3–5 years of experience in roles related to Marketing Analytics, Media Analytics, Business Intelligence, Consumer Insights, or Digital Analytics.
• Proven experience building client-facing dashboards, analyzing digital campaigns, automating reports, and presenting results and insights to internal stakeholders or clients.
• Advanced data analytics and visualization skills, with mandatory proficiency in Looker Studio, plus strong command of Power BI, Tableau, and advanced Excel. Desirable: Google Analytics 4, BigQuery, and Google Tag Manager.
• Knowledge of the digital advertising ecosystem, including Google Ads, DV360, Campaign Manager 360, Meta Ads, TikTok Ads, LinkedIn Ads, and programmatic platforms.
• Strong analytical competencies: interpretation of media and marketing KPIs, data storytelling, ability to identify actionable insights, analytical thinking with a business orientation, and the ability to translate complex data into clear recommendations.
• Academic background in Marketing, Advertising, Communications, Industrial Engineering, Economics, Statistics, Business Administration, Systems Engineering, or related fields. Specialization or coursework in Data Analytics, Business Intelligence, Marketing Analytics, or Consumer Insights is a plus.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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