Coordinator, UCAP
nku
Full time
Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach
nku· Northern Kentucky University
About this role
Position Title:
Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach
Position Type:
Regular
About the Role:
The Assistant Director of Graduate Education – Enrollment Marketing & Outreach position is essential to advancing NKU's graduate enrollment goals through strategic marketing, student engagement, and targeted recruitment efforts. This role provides dedicated leadership in developing and executing communication campaigns, managing digital outreach, and fostering relationships with prospective students, current students, and alumni.By coordinating enrollment marketing initiatives and leveraging data-driven strategies, the position supports graduate program growth, student retention, and the overall success of NKU's graduate education mission.
Key Responsibilities
Work with the university’s marketing and communication department to collaboratively develop and implement enrollment marketing strategies to recruit and retain graduate students across all programs
Manage and grow the Office of Graduate Education's social media presence, creating engaging content that highlights program offerings, student success stories, and university life
Lead outreach efforts to prospective students, current graduate students, and NKU alumni to foster engagement and support enrollment pipelines
Plan and coordinate communications related to enrollment deadlines, registration processes, and key academic milestones
Write, edit, and publish articles, blog posts, newsletters, and other content to support organic marketing of NKU's graduate degree offerings
Analyze enrollment data and marketing metrics to assess campaign effectiveness and inform strategy
Collaborate with faculty, program directors, and the broader enrollment management team to align messaging with program-specific goals
Represent the Office of Graduate Education at recruitment events, information sessions, and community outreach activities
Qualifications
Required:
Bachelor's degree in marketing, communications, higher education administration, or a related field
Minimum of two years of experience in enrollment management, higher education marketing, or a related role
Strong written and verbal communication skills, including demonstrated experience in content writing and editing
Proficiency with social media platforms and digital marketing tools
Preferred:
Master's degree in a relevant field
Experience in graduate enrollment or higher education recruitment
Familiarity with CRM platforms (e.g., Slate) and email marketing tools
Knowledge of SEO principles and content marketing best practices
Applicants are required to upload a resume, cover letter, and the names and contact information of at least three professional references.
Posted Salary:
Work Environment & Physical Demands:
Frequently Asked Questions
Is the salary disclosed for the Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach position at nku?
The salary for this Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach role at nku is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach position at nku located?
This Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach role at nku is based in Highland Heights, Ky. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach role at nku full-time or part-time?
This is listed as a Full time position. It is posted as a Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach role in the Northern Kentucky University department at nku.
Which team or department does the Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach at nku belong to?
This Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach position is part of the Northern Kentucky University department at nku. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach position at nku?
Click the "Apply Now" button on this page. You will be redirected to nku's official application portal hosted on workday where you can submit your application directly.
Job Posting Title Assistant Director of Graduate Education – Enrollment Marketing & Outreach
nku
You'll be redirected to nku's official application page on Workday.