Key Account Manager, West

Company Description

The Key Account Manager (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key

account chains (KA). Influencing execution of regional programs via local Decision Makers (DMs) Key responsibilities

include: owning local key account budgets, market share and sales volume; developing productive business

relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving

Red Bull goals.

Job Description

KEY RESPONSIBILITIES

#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:

• Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards
• Executes distribution on priority packages in-line with HQ recommendations.
• Ensures all assigned key account’s schematics reflect Red Bull standards.
• Aggressively sells Red Bull’s strategic vision by utilizing best practices and available tools
• Customizes presentations to better appeal to customer’s needs
• Develops annual promotion schedule in accordance with national goals
• Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customer’s needs
• Ensures all promotions are accompanied by effective POS and incremental displays
• Customizes sales pitch to achieve account goals while driving effective, permanent displays
• Evaluates ROI prior to recommending specific POS or customized solutions
• Determine GAP within Regional key accounts and built plans to address them.
•  

#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:

• Actively develops relationships with key decision makers via business reviews, communication, etc.
• Drives execution of account programs through local Decision Makers (DMs)
• Consistently pursues incremental opportunities over-and-above programs
• Maintains key point of local knowledge regarding accounts
• Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level
•  

BUDGETS AND ANNUAL PLANNING

• Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis

BUSINESS ANALYSIS

• Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key  learnings to National Accounts Director.
• Drives post-promotion analysis to evaluate promotional effectiveness

BUSINESS ANALYSIS

• Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key  learnings to National Accounts Director.
• Drives post-promotion analysis to evaluate promotional effectiveness

BUSINESS REVIEWS

• Conducts quarterly business reviews
• Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
• Provides Energy Insights that drive change in promotion, price, or display practices

COMMUNICATION WITH FIELD TEAMS

• Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
• Routinely visits Field Teams to ensure personal contact and open lines of communication
•  

COMMUNICATION WITH FIELD TEAMS

• Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
• Routinely visits Field Teams to ensure personal contact and open lines of communication
•  

Qualifications

EXPERIENCE & KNOWLEDGE REQUIRED

Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of

success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods)

industries or within a Direct Store Delivery DSD) operation

Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI)

Excellent communication and active listening skills

Creative, solution-oriented mindset

In-depth knowledge of FMCG industry

Self-motivated and able to work independently

Must be proficient in Microsoft Excel and PowerPoint

Previous experience with SAP preferred

Knowledge of regional major accounts operation, an asset

EDUCATION (IF APPLICABLE) REQUIRED

Bachelor’s Degree Preferred

LANGUAGE REQUIREMENTS

Bilingual (English/French) is an asset

TRAVEL

20-30%

Additional Information

The expected annual base salary range for this position is $103,700 to $112,200. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan.  

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.