Manager, Commerce

Role Summary and Impact

We are looking for an ambitious, growth-minded Manager, Commerce to lead strategic commerce growth for major FMCG clients.

This is not a traditional eCommerce role.

You will own one of the world’s largest FMCG accounts while helping build next-generation commerce across Retail Commerce, Social Commerce, Marketplaces, and Cross-Border Commerce.

Beyond day-to-day account leadership, you will pioneer Amazon and international marketplace initiatives, support regional and global workstreams, contribute to new business pitches, and build future-ready commerce capabilities. 

If you are passionate about business growth, commercial problem-solving, and learning faster than the market moves, this role is built for you.

What You'll Do 

1. Lead Strategic Commerce Accounts (30%)

• Own key commerce accounts, with primary responsibility for assigned clients.
• Build annual, quarterly, and campaign-level growth plans.
• Partner with media, data, content, creative, platform, and client teams.
• Drive commercial performance across marketplaces and retailer ecosystems.
• Translate business objectives into clear JTBD, activation plans, and measurable commerce outcomes.
• Lead business reviews and present strategic recommendations to senior stakeholders.

2. Grow Commerce Across Emerging Channels (30%)

Expand commerce growth beyond traditional marketplace management across:

• Social Commerce and Affiliate Commerce
• CRM & Loyalty Commerce
• Omni-channel Commerce

Key responsibilities:

• Identify growth opportunities across the purchase journey.
• Recommend innovative commerce solutions to clients.
• Develop integrated activation frameworks.
• Test and scale new commerce products and capabilities.

3. Build Cross-Border Commerce Capability (20%)

Help establish and grow WPP’s cross-border commerce practice.

Areas of focus include:

• Amazon Global Selling
• Amazon Retail Media
• Cross-border marketplace opportunities

You will:

• Support Amazon-related projects and client opportunities.
• Build understanding of global commerce ecosystems.
• Work with regional and global commerce teams.
• Turn international best practices into local opportunities.
• Help clients unlock growth beyond Vietnam.

4. Support New Business & Thought Leadership (20%)

• Participate in pitch development and strategic proposals.
• Shape commerce narratives, growth stories, and client-facing presentations.
• Conduct market research and competitive intelligence.

Success Metrics

Business Metrics

• Revenue growth of managed accounts.
• Client retention and satisfaction.
• Commerce media effectiveness.
• Marketplace performance improvement.
• Incremental business opportunities identified.

Capability Impact:

• Development of new commerce solutions.
• Cross-border commerce opportunities generated.
• New business contribution.
• Internal capability building and knowledge sharing.

Personal Impact:

• Demonstrated leadership and ownership.
• Continuous learning and certification completion.
• Cross-functional collaboration effectiveness.
• Contribution to team culture and innovation.

Skills and experience:

Experience

• 4–7 years of experience in: eCommerce, Retail Media, Digital Commerce Consulting
• Experience with platforms such as Shopee, Lazada, TikTok Shop, Amazon, and Retail Media Networks is preferred.

Core Skills

Strategy & Growth

• Commerce strategy and growth planning
• Client and stakeholder management
• Data storytelling and business recommendation

Execution & Operations

• Campaign execution
• Project management and cross-functional coordination

Mindset We Value
We value people who learn fast, take ownership, and build what is next.

Curious Builder
Learn fast, spot opportunities, and turn ideas into action.

Owner Mentality
Think commercially, act responsibly, and drive outcomes.

Collaborative Challenger
Work well with others, challenge the status quo, and bring better solutions. 

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.