Manager, Customer Development - Front Line Marketing

Job Description Summary:

Manager, Customer Development - Front Line Marketing

Key Responsibilities -

1. Portfolio Strategy & Execution Planning

• Translate Category Growth Strategies into channel-specific Portfolio Execution Plans for CMG channels

• Lead Integrated CMG Calendar - ensuring alignment between brand priorities, trade windows, and channel plans, along with budget ownership across brands x channels

2. Annual Business Planning for accelerating customers  (JBP & VDATE Closures) -

• Own the end-to-end JBP process for key CMG accounts - including bespoke ideation, brand-thinking synthesis, budget conversations, prioritization frameworks, and finalization of the FY Customer Marketing Calendar

• Drive VDATE Closures independently - covering top-line budget alignment with Brand teams, DME/UC tabulation, KAM sign-offs, final program summaries, execution follow-through, and post-program performance reporting

• Serve as the single point of integration between Marketing and CMG during annual and mid-year planning cycles

3. Customer & Bottler Engagement

• Build and deliver customized selling stories and pitch decks for customer-facing presentations — tailored to individual account needs and bottler expectations

• Lead Bottler/Customer Connect sessions - developing brand top-line thinking with account-specific execution plans

4. Shopper Marketing & Digital Execution

• Develop and execute Shopper Marketing programs in close partnership with CMG KAMs - bridging consumer marketing strategy with in-store shopper behaviour

• Brief and manage Shopper Creative development across channels

5. Insights &  Analytics

• Track brand performance , program performance, derive shopper learnings, and sharpen future planning.

• Own data-based decision-making for all CMG marketing investments — including ROI analysis, sell-in decks, and performance dashboards

• Build analytics frameworks that connect category growth metrics with channel-level execution KPIs.

Qualifications & Requirements

• 4+ years of experience in the TCCC system.

• Highly proficient in Business Analytics and very comfortable with Data

• MBA from Top Tier Business School is preferred

Communication Focus

• Collaborate across TCCC System to bring the final strategies to life

• Influence subject matter experts (internal teams like Connections, Activation, CE , Assets and R&D – and external agencies like Creative, Design agencies).

Skills:

Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Shopper Marketing, Sponsorships, SWOT Analysis, Team Management

Location(s):

India

City/Cities:

Gurugram

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

July 1, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.