Manager, Global Brand Campaigns & Activation

Overview

ROLE AT A GLANCE: •    This role is responsible for bringing Herbalife's brand strategy and narrative to life through integrated, high-impact campaigns. The Manager leads campaign development and orchestration from early concept through launch, partnering closely with internal teams, agencies, and regions. This is an activation-focused role, accountable for translating brand direction into campaigns that resonate with customers and distributors while scaling globally. The ideal candidate brings both the creative instincts to shape breakthrough campaign ideas and the operational discipline to shepherd them to market — now augmented by AI tools that accelerate production and deepen audience insight.

 

HOW YOU’LL MAKE AN IMPACT: 

•    Lead the development of brand-led campaigns across priority initiatives and moments.•    Lead cross-functional orchestration of integrated 360-degree marketing plans, aligning stakeholders across creative, media, digital, and regional teams.•    Translate brand strategy into clear campaign, messaging, and creative briefs.•    Partner cross-functionally to activate campaigns across channels and markets.•    Ensure campaigns are cohesive, on-strategy, and executable at global scale.•    Orchestrate timelines, dependencies, and stakeholder alignment.•    Support regions in adapting global campaigns without diluting brand intent.•    Leverage AI/LLM tools to support faster briefs, stronger ideas, and more efficient campaign execution, while maintaining brand quality and standards.

TEAM DYNAMICS:  •    The Global Brand team is shaped to operate as an enterprise growth engine. We sit at the center of strategy, story, and execution, working closely with leadership and teams around the world to create clarity, coherence, and impact at scale. This is a team for strategic thinkers who want to build something new, influence how a global organization operates, and see ideas come to life in the real world.

 

 

Qualifications

QUALIFICATIONS FOR SUCCESS: (Skills, background, and experience required for success)

Education•    Bachelor's degree in Marketing, Advertising, Communications, or a related field required.•    MBA or advanced degree a plus; equivalent combination of education and relevant experience will be considered.

Experience•    5+ years of experience in brand campaigns or integrated marketing roles.•    Strong understanding of health, wellness, or lifestyle brand activation.•    Experience developing campaigns for both consumer and partner (distributor) audiences.•    Proven track record managing agencies and orchestrating complex, multi-market campaign workstreams.

Skills/Certifications •    Ability to write strong campaign and creative briefs that inspire great work and provide clear strategic direction.•    Highly collaborative with experience managing agencies and aligning diverse stakeholders.•    Hands-on experience using AI tools to improve campaign development, streamline creative production, and support more insight-driven decision making. 

US Benefits Statement

Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.