Manager, Social Analytics (LATAM)

Position Overview 

We are building a world-class global social media and marketing organization to drive brand and sales growth. SharkNinja is rich with data sources and has a data-driven culture; we need analytic experts (like you!) to cut through the noise of social data, surface what matters, and guide immediate action. 

This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja's fast-moving culture — balancing rigor with pragmatism and using data not only to measure performance but to influence decisions and spark the next opportunity. 

Key Responsibilities 

• Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for the regional market; quantify what drives virality, and raise the odds of it happening. 

• Regional Market Focus: Serve as the primary analytics partner for the region, bringing analytical rigor and scalable social measurement to an emerging, social-first market. Partner closely with regional social, marketing, and agency leaders to support growth across key countries. 

• Make Data Actionable: Provide fast, actionable analysis to inform regional growth and the next viral SharkNinja product in the region. 

• Creative Effectiveness: Partner with creative and social teams to evaluate content performance and recommend quick pivots to maximize impact in culturally relevant ways. 

• Cross-Team Collaboration: Work with media agencies, internal media, and regional social partners to scale measurement frameworks, reporting, and learnings. 

• KPI Development: Cut through the noise of vanity metrics and define clear, outcome-oriented KPIs for social media marketing in the region—ensuring performance is tracked, understood, and acted upon. 

• Executive Reporting: Deliver tailored, action-oriented reporting for regional and global stakeholders (tactical vs executive), automating recurring outputs where possible. 

• Best Practices & Benchmarks: Conduct rapid analyses to establish benchmarks, identify opportunities, and evolve social measurement approaches for the region. 

• Culture & Collaboration: Act as a senior analytical voice on the team—sharing insights, mentoring peers, and contributing to a culture where data fuels decision-making and action. 

Attributes & Skills 

• Experience with SQL and data visualization tools such as Power BI or equivalent, required. Experience with advanced (predictive) analytics is a plus but not required.
• Strong track record analyzing Marketing data and translating insights into clear business and creative actions.
• Familiarity with social media platforms (Meta, TikTok, YouTube, etc.) and their metrics
• Experience working with AI-powered insights that drive immediate action at the fast pace of social media.
• Strong analytical thinking with the ability to balance rigor with speed-to-insight.
• Experience architecting data pipelines and analytics infrastructure that transform complex data into AI-powered insights and actionable intelligence.
• Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment.
• Master's degree in Analytics, Data Science, Statistics, Economics, or equivalent experience with advanced analytics.
• 6+ years of experience in marketing analytics, social media analytics, or audience targeting. Experience in social media or content strategy is a plus.  

Work Environment 

This is a primarily on-site role with flexibility to work from home 1–2 days per week.