Manager, Top Producers & Strategic Development - (Hybrid)

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Job Summary

The Manager, Top Producers & Strategic Development, is responsible for coaching and developing high-performing advisors to accelerate sales, enhance operational efficiency, and identify strategic opportunities for long-term success. Through a consistent cadence of engagement, this role provides individualized coaching, performance analysis, and business planning support, while fostering active participation in both group learning sessions and one-on-one coaching engagements.

In addition to advisor coaching, this position plays a key role in shaping and executing the network’s training strategy. The Manager, Top Producers & Strategic Development guides the entire coaching team and provides monthly training initiatives, strategic guidance on training content, facilitates knowledge transfer, and drives reinforcement activities that support advisor development and business results.

Responsibilities

• Build and strengthen relationships with Top Producing Franchises, identifying opportunities to drive revenue growth and business expansion. Maintain a minimum cadence of one coaching call per franchise each quarter.
• Develop a deep understanding of each Top Producing Franchises’ business objectives and collaborate with advisors to create customized growth strategies, marketing plans, and measurable performance goals.
• Partner with Top Producing Franchises to identify, evaluate, and pursue new business and sales opportunities.
• Understand, train and leverage proprietary technology platforms and reporting tools to monitor advisor performance, track progress against goals, and analyze overall sales results.
• Create and deliver personalized weekly communications through various channels, including email, newsletters, phone calls, and social media, to keep franchises informed of company initiatives, exclusive offers, marketing updates, sales opportunities, and operational changes.
• Facilitate quarterly planning sessions with the Executive Team to identify and establish monthly training topics for the entire advisor network, including Power Hour and Let’s Talk sessions.
• Engage Top Producers through group coaching and networking forums, including Let’s Talk and other peer-learning events.
• Design, develop, and deliver engaging training content and PowerPoint presentations for monthly Network webinars. Lead Train-the-Trainer sessions and distribute supporting materials to the Business Development and Care teams.

The items listed above are intended to provide an overview of the essential functions of the job.

This is not an exhaustive list of all functions and responsibilities that the position may be required to perform.

Competencies

• Exceptional verbal and written communication skills, with a strong ability to listen effectively, solve problems, deliver outstanding customer service, and apply marketing best practices.
• Strong organizational and time-management skills, with the ability to prioritize multiple projects and deadlines in a fast-paced, collaborative environment.
• Excellent presentation, facilitation, and content-development skills, with the ability to engage diverse audiences and deliver impactful training programs.
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, and Teams, with the ability to leverage these tools to support business objectives.
• Strong analytical and critical-thinking skills, with the ability to interpret performance data, identify trends, establish meaningful goals, and measure outcomes.
• Proven relationship-building and interpersonal skills, with the ability to influence, coach, and collaborate effectively across all levels of the organization.
• Effective project management and decision-making capabilities, with a demonstrated ability to manage competing priorities and drive initiatives to successful completion.
• Working knowledge of social media platforms and digital communication tools, including Facebook, Instagram, LinkedIn, X (formerly Twitter), GMB and email marketing applications.

Requirements

• 5+ years of experience in the Travel Industry
• Proven Sales Training and Development experience 
• Bachelor's degree preferred
• Ability to attend occasional Cruise Planners events as needed, outside of Home Office
• Occasional Travel as needed
• Occasionally work outside normal business hours and regular schedule

This is a hybrid role (Remote: Mondays and Fridays, Onsite: Tuesdays, Wednesdays and Thursdays)

Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment. 

Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Cruise Planners Home Office has won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal.