Marketing Automation Specialist
biotechne
Marketing Automation Specialist
matrixcomsec· Marketing
About this role
About the Role:
We are looking for a Marketing Automation Specialist with 2-3 years of experience to manage and optimize our email marketing and WhatsApp marketing campaigns. The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for personalized, data-driven marketing, we’d love to have you on our team!
Key Responsibilities:
Email Marketing:
Plan, execute, and optimize email marketing campaigns for lead generation, nurturing, upselling, and customer retention.
Create personalized and automated email workflows using CRM & email automation tools (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar).
Develop segmentation strategies based on user behavior, demographics, and engagement.
Perform A/B testing on subject lines, email content, and CTAs to improve open rates and conversions.
Monitor email deliverability, analyze campaign performance, and implement strategies to improve open rates, CTR, and conversion rates.
Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM, and CASL.
WhatsApp Marketing:
Develop and execute WhatsApp marketing campaigns using WhatsApp Business API, chatbots, and automation tools.
Create automated drip sequences, broadcasts, and personalized messages for customer engagement.
Optimize WhatsApp lead nurturing to drive conversions and re-engagement.
Analyze response rates, engagement, and conversion metrics to refine messaging strategies.
Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups.
Marketing Automation & CRM Integration:
Set up and manage multi-channel automation workflows integrating email, WhatsApp, and other digital touchpoints.
Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards to track customer journeys and campaign performance.
Optimize lead scoring and segmentation models to improve funnel efficiency.
Required Skills & Qualifications:
2-3 years of experience in email marketing, WhatsApp marketing, and marketing automation.
Proficiency in email marketing tools (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.).
Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools.
Strong understanding of email segmentation, automation, and drip marketing.
Hands-on experience in A/B testing, campaign analytics, and CRM integrations.
Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization.
Knowledge of data privacy laws (GDPR, CAN-SPAM, etc.) related to email and WhatsApp marketing.
Strong analytical and problem-solving skills.
Preferred Qualifications:
Experience with omnichannel automation.
Basic knowledge of HTML & CSS for email template design.
Should have a Computer or IT background.
Basic knowledge of HTML, JavaScript, CSS, Wordpress and other web technology for email & Whatsapp template design.
Experience working with WhatsApp chatbots and AI-driven automation tools.
Frequently Asked Questions
Is the salary disclosed for the Marketing Automation Specialist position at matrixcomsec?
The salary for this Marketing Automation Specialist role at matrixcomsec is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Automation Specialist position at matrixcomsec located?
This Marketing Automation Specialist role at matrixcomsec is based in VADODARA, GJ, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Automation Specialist role at matrixcomsec full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Marketing Automation Specialist role in the Marketing department at matrixcomsec.
Which team or department does the Marketing Automation Specialist at matrixcomsec belong to?
This Marketing Automation Specialist position is part of the Marketing department at matrixcomsec. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Automation Specialist position at matrixcomsec?
Click the "Apply Now" button on this page. You will be redirected to matrixcomsec's official application portal hosted on keka where you can submit your application directly.
When was the Marketing Automation Specialist job at matrixcomsec posted?
This Marketing Automation Specialist position at matrixcomsec was posted on Jun 19, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Automation Specialist
matrixcomsec
You'll be redirected to matrixcomsec's official application page on keka.