Marketing Automation Specialist

Pavago
Apply Now ↗
🌍 Remote📍 Pakistan📍 TELECOMMUTE

About this role

Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. business hours (flexible for launches and reporting cycles)

About the Role

We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems.

This is a hands-on, execution-focused role where you will:

  • Build and manage automation workflows
  • Own lead scoring and segmentation
  • Execute and optimize email campaigns
  • Align marketing systems with sales outcomes

If you have experience with HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo and enjoy improving systems that directly drive pipeline and revenue, this role is for you.

What You’ll Do

Marketing Automation & Workflows

  • Build and optimize:
    • Nurture sequences
    • Drip campaigns
    • Triggered workflows
  • Design and implement lead scoring models
  • Test and troubleshoot workflow logic to ensure seamless execution

Email Marketing & Campaign Execution

  • Design, build, and deploy campaigns using:
    • HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo
  • A/B test subject lines, copy, CTAs, and send times
  • Ensure email templates are:
    • Responsive
    • On-brand
    • Conversion-focused

CRM & Sales Alignment

  • Sync automation platforms with:
    • Salesforce, HubSpot CRM, or Zoho
  • Ensure accurate lead routing and fast handoffs
  • Collaborate with sales to improve lead quality
  • Track campaign-to-revenue attribution

Data Management & Segmentation

  • Maintain clean and organized databases
  • Remove duplicates and inactive contacts
  • Segment audiences by:
    • Persona
    • Industry
    • Behavior
    • Lifecycle stage
  • Ensure compliance with:
    • GDPR, CAN-SPAM, CCPA

Analytics & Reporting

  • Track and analyze:
    • Open rates
    • CTR
    • Conversions
    • Revenue impact
  • Build dashboards using:
    • HubSpot, Marketo, Power BI, or Tableau
  • Present insights with clear recommendations

Continuous Optimization

  • Monitor performance and improve campaigns
  • Test new workflows, targeting, and messaging
  • Stay updated on automation tools and best practices
  • Recommend system improvements to increase ROI

What Makes You a Great Fit

  • Strong balance of technical execution + marketing creativity
  • Data-driven with a focus on performance and results
  • Highly organized and detail-oriented
  • Proactive problem-solver who improves systems continuously
  • Comfortable working cross-functionally with marketing and sales

Requirements

  • 2+ years experience with marketing automation platforms:
    • HubSpot, Marketo, Pardot, ActiveCampaign, or similar
  • Hands-on experience with:
    • Workflow creation
    • Lead scoring
    • Email campaigns
  • Strong Excel / Google Sheets skills (segmentation, reporting)
  • Understanding of email compliance and data privacy
  • Ability to work remotely during U.S. business hours

Nice to Have

  • Certifications in HubSpot, Marketo, or Pardot
  • Experience with multi-touch attribution
  • Background in SaaS, e-commerce, or B2B marketing
  • Experience with integrations (Zapier, APIs)

Tools & Tech

  • HubSpot / Marketo / Pardot / ActiveCampaign / Klaviyo
  • Salesforce / HubSpot CRM / Zoho
  • Excel / Google Sheets
  • Power BI / Tableau
  • Zapier / API integrations

What Success Looks Like

  • High-performing automated campaigns
  • Strong lead-to-opportunity conversion rates
  • Clean, well-segmented marketing database
  • Reliable attribution from campaigns to revenue
  • Consistent pipeline contribution from marketing automation

Interview Process

  • Initial Phone Screen
  • Video Interview with Pavago Recruiter
  • Practical Task (workflow or segmentation exercise)
  • Client Interview
  • Offer & Background Verification

Apply Now

If you’re a Marketing Automation Specialist who thrives on building systems, optimizing campaigns, and driving measurable growth, we’d love to hear from you.

Apply now and help build scalable, high-performing marketing automation systems

Frequently Asked Questions

Is the salary disclosed for the Marketing Automation Specialist position at Pavago?
The salary for this Marketing Automation Specialist role at Pavago is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Marketing Automation Specialist job at Pavago remote?
Yes, this Marketing Automation Specialist position at Pavago is remote, with team members based in Pakistan, TELECOMMUTE. You can work from home or anywhere in the supported regions.
How do I apply for the Marketing Automation Specialist position at Pavago?
Click the "Apply Now" button on this page. You will be redirected to Pavago's official application portal hosted on workable where you can submit your application directly.
When was the Marketing Automation Specialist job at Pavago posted?
This Marketing Automation Specialist position at Pavago was posted on May 24, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Automation Specialist
Pavago
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