Marketing Director
diamondfoundry
Marketing Director
inchandco· IPM-Overhead Properties
About this role
Position: Marketing Director
Location: Charlotte, NC
Schedule: Full-Time
Our Story:
Founded in 2012 by brothers John and Jeff Inch, Inch & Co. has grown from a small local builder into an award-winning family of companies — earning recognition as one of Central Pennsylvania's fastest-growing companies by the Central Penn Business Journal in 2022. Headquartered in York, Pennsylvania with expansions into North Carolina and Ohio, we take an integrated approach to real estate — spanning land development, design, construction, management, and long-term investment — so that quality and purpose are built into every detail.
Summary:
Inch and Co is seeking an experienced and results-driven Marketing Director to lead all marketing, branding, and lease-up strategy for our multifamily property portfolio in the Charlotte, NC market. This role owns the marketing vision for the community — driving occupancy, renewal, and revenue goals through data-informed campaigns, strong digital presence, and a resident-focused brand experience. The ideal candidate combines strategic marketing expertise with hands-on execution, thrives in a fast-paced property environment, and is comfortable traveling regularly (5–7 days per month) to support regional properties, attend industry events, and collaborate with ownership and management teams across markets.
Your Role:
- Develop and execute marketing strategy — brand positioning, digital advertising, social media, and resident engagement — to drive occupancy, renewal, and revenue goal.
- Manage the marketing budget across digital, print, events, and listing platforms (ILS, Google Ads, social)
- Oversee website, SEO/SEM, and online reputation management, including review monitoring
- Lead lease-up campaigns, resident events, and community outreach for new or repositioned properties
- Analyze market trends and competitor data to inform pricing, messaging, and campaign strategy
- Direct designers, photographers, and outside vendors/agencies to produce marketing collateral, ensuring brand consistency across all properties
- Travel 5–7 days per month to support property visits, regional teams, conferences, and lease-up launches
- Report marketing KPIs (traffic, conversion, cost-per-lease, occupancy) to ownership and leadership, staying current on industry trends and tools
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 5+ years of marketing experience, including 2–3 years in multifamily/real estate marketing and lease-up campaigns
- Strong knowledge of digital marketing channels (SEO/SEM, paid social, ILS platforms) and property management software (Yardi, RealPage, Entrata, or similar) a plus
- Excellent communication, analytical, and project management skills, with ability to manage multiple properties at once
- Willingness to travel 5–7 days per month; valid driver's license
- Based in Maiden, NC
Frequently Asked Questions
Is the salary disclosed for the Marketing Director position at inchandco?
The salary for this Marketing Director role at inchandco is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Director position at inchandco located?
This Marketing Director role at inchandco is based in Maiden, North Carolina, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Director role at inchandco full-time or part-time?
This is listed as a Full Time position. It is posted as a Marketing Director role in the IPM-Overhead Properties department at inchandco.
Which team or department does the Marketing Director at inchandco belong to?
This Marketing Director position is part of the IPM-Overhead Properties department at inchandco. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Director position at inchandco?
Click the "Apply Now" button on this page. You will be redirected to inchandco's official application portal hosted on bamboohr where you can submit your application directly.
When was the Marketing Director job at inchandco posted?
This Marketing Director position at inchandco was posted on Sep 3, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Director
inchandco
You'll be redirected to inchandco's official application page on bamboohr.