Marketing Director, Sprite - Philippines

coke· 1648 Coca-Cola Far East Limited - Philippines Branch
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📍 Philippines - Taguig CityFull time
Full time1648 Coca-Cola Far East Limited - Philippines Branch

About this role

Job Description Summary:

Position Overview:

The Marketing Director, Sprite Philippines is responsible for leading the strategic development and execution of the Sprite brand agenda to drive sustainable growth, market share, brand equity, and profitability. This role owns the end-to-end brand strategy, portfolio management, innovation pipeline, integrated marketing plans, and commercial execution while partnering closely with Franchise, Commercial, Insights, Operations, and Bottling teams to deliver outstanding business results.

Function Related Activities/Key Responsibilities:

  • Develop and execute annual and long-term Sprite brand strategies aligned with business growth objectives, consumer trends, and company priorities.

  • Lead brand growth initiatives, including portfolio strategy, innovation, renovation, and packaging architecture to drive revenue and profitability.

  • Create and deliver integrated marketing campaigns across consumer touchpoints, including digital, social, experiential, media, e-commerce, and in-store activation.

  • Drive consumer-centric decision making through insights, analytics, market research, and performance measurement to optimize marketing investments.

  • Partner with Commercial, Customer, Franchise, and Bottling teams to ensure flawless marketplace execution and achievement of volume, value, and share objectives.

  • Manage marketing budgets, media investments, and agency relationships to maximize return on investment and marketing effectiveness.

  • Lead cross-functional teams and influence senior stakeholders to deliver business priorities, innovation launches, and strategic initiatives.

  • Build Sprite's relevance with Gen Z and emerging consumer segments through culture-led marketing, digital engagement, and innovative consumer experiences.

Education Requirements:

  • Bachelor's Degree in Marketing, Business Administration, Communications, Economics, or related field.

  • MBA or postgraduate degree is preferred.

  • Formal training in brand management, digital marketing, or commercial strategy is an advantage

Related Work Experience

  • 10+ years of progressive experience in Brand Marketing, Consumer Marketing, or Commercial Leadership roles within the FMCG, beverage, consumer goods, or related industries.

  • Proven experience leading large consumer brands with accountability for business performance, brand equity, and marketing investment.

  • Strong track record of delivering growth through integrated marketing campaigns, innovation launches, and portfolio management.

  • Experience managing cross-functional teams and influencing senior stakeholders across multiple functions.

  • Experience in digital-first and culture-led marketing strategies targeting younger consumer segments is highly preferred.

  • Prior regional or multinational organization experience is an advantage


Functional Skills:

  • Strategic Brand Management – Ability to develop growth strategies, drive brand positioning, portfolio decisions, and long-term business planning.

  • Consumer & Market Insights – Strong capability in translating consumer insights, category trends, and analytics into actionable business strategies.

  • Integrated Marketing Communications – Expertise in digital, media, experiential, social, influencer, and shopper marketing execution.

  • Commercial Acumen & Business Planning – Strong understanding of P&L drivers, revenue growth management, financial analysis, and marketing ROI.

  • Leadership & Stakeholder Management – Ability to lead cross-functional teams, influence senior leaders, manage agencies, and drive organizational alignment.

Leadership Competencies

  • Growth Mindset

  • Consumer Obsession

  • Strategic Thinking

  • Collaboration and Influencing

  • Innovation and Creativity

  • Results Orientation

  • Talent Development

  • Agile Decision Making

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management

Location(s):

Philippines

City/Cities:

Taguig City

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

September 30, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Frequently Asked Questions

Is the salary disclosed for the Marketing Director, Sprite - Philippines position at coke?
The salary for this Marketing Director, Sprite - Philippines role at coke is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Director, Sprite - Philippines position at coke located?
This Marketing Director, Sprite - Philippines role at coke is based in Philippines - Taguig City. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Director, Sprite - Philippines role at coke full-time or part-time?
This is listed as a Full time position. It is posted as a Marketing Director, Sprite - Philippines role in the 1648 Coca-Cola Far East Limited - Philippines Branch department at coke.
Which team or department does the Marketing Director, Sprite - Philippines at coke belong to?
This Marketing Director, Sprite - Philippines position is part of the 1648 Coca-Cola Far East Limited - Philippines Branch department at coke. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Director, Sprite - Philippines position at coke?
Click the "Apply Now" button on this page. You will be redirected to coke's official application portal hosted on workday where you can submit your application directly.
When was the Marketing Director, Sprite - Philippines job at coke posted?
This Marketing Director, Sprite - Philippines position at coke was posted on Aug 28, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Director, Sprite - Philippines
coke
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