Marketing Specialist

ROLE
The Marketing Specialist is primarily responsible for assisting the bank’s marketing team with a variety of 
tasks and projects related to public relations and business development, while maintaining brand integrity 
through consistent use of brand identity, key messaging, and other brand standards. This position will also 
be involved in market research projects, organizing and implementing events, vendor management and 
payment, and marketing budget development and execution.

ESSENTIAL FUNCTIONS
This position is responsible for the following functions:

Marketing
• Assist with marketing projects to create awareness of bank products, services, and features 
• Work within marketing brand guidelines to maximize website marketing strategies and track results to ensure their effectiveness
• Drive content to maximize positive community exposure and engagement for bank’s social media channels
• Work with all media vendors necessary to coordinate and execute bank marketing strategies

Relationship Management
• Initiate and maintain vendor relationships through a variety of methods, including but not limited to site visits, phone calls, and in-person meetings
• Work to build and maintain professional working relationships with other bank internal departments and branches

Administration
• Ensure proper and timely payment of vendor bills related to marketing projects
• Verify ongoing marketing projects will not exceed budgetary restrictions
• Assist with development and execution of bank’s marketing budget

Various other duties as assigned

QUALIFICATIONS
EDUCATION/CERTIFICATION: Bachelor’s degree in communications, marketing, journalism, public relations, or related field
REQUIRED KNOWLEDGE: Knowledge of best marketing practices related to social media platforms (ie, X, Instagram, and Facebook), Google Ads and YouTube Ads, full understanding of bank product offerings, and current marketing strategies and trends
EXPERIENCE REQUIRED: 2+ years marketing experience preferred
SKILLS/ABILITIES: Attention to detail, ability to execute assigned marketing plans independently, strong written and verbal communication skills, self-motivation, self-management, ability to consistently follow through on tasks, problem-solving, organized, analytical, interpersonal, time management, computer literacy, and strong ability to multi-task 

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION
TALKING: Ability to speak effectively and communicate clearly
AVERAGE HEARING: Ability to hear average conversations at a standard level in an office environment around other customers and bank personnel
REPETITIVE MOTION: The employee is regularly required to type throughout the day
FINGER DEXTERITY: The employee is regularly required to use their hands to type and maneuver a mouse

AVERAGE VISION: Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and the ability to adjust focus with 20/20 vision (with or without the assistance of eyeglasses/contacts)
PHYSICAL STRENGTH: The employee may occasionally lift and/or move up to 25 pounds (unassisted), as well as stand or sit for long periods of time

WORKING CONDITIONS
General professional office environment with climate control. Adequate lighting. Occasional additional hours outside of regular bank service hours to complete tasks. Occasional travel is necessary to any/all bank branches as necessary

MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION
REASONING ABILITY: Ability to deal with a variety of variables under only limited standardization.
MATHEMATICS ABILITY: Strong numeric capabilities; ability to add, subtract, multiply, and divide in all units of measure using whole numbers and common fractions.
LANGUAGE ABILITY: Ability to read, analyze, and interpret documents. Ability to communicate clearly.

INTENT AND FUNCTION OF JOB DESCRIPTIONS
Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified 
employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, 
layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective 
compensation system. 

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. 
Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities 
included have been determined to be the minimal standards required to successfully perform the positions. In no 
instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. 
Additional functions and requirements may be assigned by supervisors as deemed appropriate. 

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to 
reasonably accommodate disabled individuals. However, no accommodations will be made which may pose 
serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its 
status as an at-will employer. Employees can be terminated for any reason not prohibited by law.