Marketing Specialist I

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities. ​

At Donaldson, we are committed to solving the world's most complex filtration challenges. Together, we make cool things.

The Marketing Specialist I will play a key role in executing trade shows and events, digital marketing campaigns, marketing automation programs, lead management activities, and content localization efforts that support customer engagement, demand generation, and business growth. This position works closely with sales, product management, engineering, and regional marketing teams to ensure effective marketing execution and alignment with business objectives.

Key Responsibilities

• Support the planning and execution of regional trade shows, customer seminars, webinars, and industry events, including logistics, promotional materials, and lead management activities.

• Coordinate event promotion and post-event follow-up efforts in partnership with sales teams to maximize customer engagement and business opportunities.

• Develop and execute digital marketing campaigns, including email marketing, lead nurturing programs, and marketing automation workflows.

• Support audience segmentation, campaign deployment, and optimization efforts through performance monitoring and data analysis.

• Create, update, translate, and localize customer-facing content, including emails, landing pages, web content, and digital marketing assets.

• Build and maintain landing pages and web forms, ensuring effective integration with CRM and marketing automation platforms.

• Support lead tracking, routing, and lifecycle management processes to ensure accurate data and effective lead conversion.

• Monitor and report on campaign, lead, and event performance metrics, providing insights and recommendations for continuous improvement.

• Collaborate with sales, product management, engineering, and regional marketing teams to ensure alignment, technical accuracy, and successful execution of marketing initiatives.

• Support regional marketing activities across Mexico, Brazil, and North America, contributing to customer engagement, demand generation, and business growth.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• 1–3 years of experience in marketing, digital marketing, communications, or a related role.

• Experience with CRM systems and marketing automation platforms.

Preferred Qualifications

• Experience supporting B2B, industrial, manufacturing, or technical marketing environments.

• Familiarity with marketing automation platforms such as Marketo, HubSpot, Eloqua, or similar tools.

• Brazilian Portuguese language skills.

Additional Information

• This position is based in Aguascalientes, Mexico.

• The role supports marketing activities across Mexico, with opportunities to collaborate on initiatives throughout Brazil and North America.

• The position operates within a highly collaborative, matrixed global organization.

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Donaldson Company has been made aware that there are several recruiting scams that are targeting job seekers.  These scams have attempted to solicit money for job applications and/or collect confidential information, Donaldson will never solicit money during the application or recruiting process.  Donaldson only accepts online applications through our Careers | Donaldson Company, Inc. website and any communication from a Donaldson recruiter would be sent using a donaldson.com email address.  If you have any questions about the legitimacy of an employment opportunity, please reach out to talentacquisition@donaldson.com to verify that the communication is from Donaldson.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.