Meta Ads Specialist
mozilortech· CookieYes
About this role
CookieYes sells to website owners, agencies and developers, and a large part of that audience is reachable on Meta long before they search for a consent management platform.We are hiring a Meta Ads Specialist to own that channel properly: paid social as a measurable acquisition engine, not a brand-awareness line item.
You will run Facebook and Instagram campaigns end to end, from audience strategy and creative testing through to attribution and payback. You will own the spend and the number it produces.
RESPONSIBILITIES
- Own Meta paid acquisition end to end: strategy, campaign structure, audiences, budgets, bidding, and daily optimisation.
- Run prospecting, retargeting and lookalike campaigns against a defined CPA and payback target, and report honestly on which of them actually incrementally works.
- Drive creative volume. Brief, test and iterate on a high cadence of static, video and UGC-style creative with design and the growth writer, and kill losers fast.
- Own the measurement plan: pixel and Conversions API implementation, event mapping, offline and server-side conversions, and deduplication against other channels.
- Configure tracking that survives a consent-first world. We sell consent management, so our own measurement setup has to be compliant and we have to be able to explain how.
- Work with the growth writer and design on landing pages, and treat post-click conversion rate as part of your job rather than someone else’s.
- Run structured incrementality and holdout tests rather than trusting platform-reported ROAS alone.
- Report weekly on spend, CPA, signup quality, free-to-paid conversion and contribution to MRR.
- Extend into adjacent paid social channels such as LinkedIn, Reddit or X where the audience justifies it.
REQUIREMENTS
- 3+ years managing Meta Ads spend hands-on, with direct responsibility for a monthly budget you can quantify.
- Deep working knowledge of Meta Ads Manager: campaign structure, Advantage+ and manual setups, audience building, bid strategies and creative testing frameworks.
- Practical experience with Meta Pixel and Conversions API, including server-side setup and event quality troubleshooting.
- Strong creative judgement. You can look at a set of ads and predict which will work, and brief a designer so the next batch is better.
- Analytical fluency in GA4 and spreadsheets, with an understanding of attribution windows, view-through inflation and where platform numbers overstate reality.
- Experience optimising for a downstream event such as a paid conversion or qualified signup, not just a form fill.
- Clear reporting. You can explain to a non-marketer why a campaign is scaling or being switched off.
GOOD TO HAVE
- Experience running paid social for B2B SaaS or a product-led, self-serve product.
- Google Ads, LinkedIn Ads or Reddit Ads experience alongside Meta.
- Familiarity with consent mode, privacy-safe measurement and modelled conversions.
- Comfort with basic video editing or AI creative tooling to prototype ad concepts without waiting on design.
Frequently Asked Questions
Is the salary disclosed for the Meta Ads Specialist position at mozilortech?
The salary for this Meta Ads Specialist role at mozilortech is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Meta Ads Specialist position at mozilortech located?
This Meta Ads Specialist role at mozilortech is based in Calicut, KL, India, Kochi, KL, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Meta Ads Specialist role at mozilortech full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Meta Ads Specialist role in the CookieYes department at mozilortech.
Which team or department does the Meta Ads Specialist at mozilortech belong to?
This Meta Ads Specialist position is part of the CookieYes department at mozilortech. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Meta Ads Specialist position at mozilortech?
Click the "Apply Now" button on this page. You will be redirected to mozilortech's official application portal hosted on keka where you can submit your application directly.
When was the Meta Ads Specialist job at mozilortech posted?
This Meta Ads Specialist position at mozilortech was posted on Aug 28, 2026. Apply as soon as possible — early applications are often reviewed first.
Meta Ads Specialist
mozilortech
You'll be redirected to mozilortech's official application page on keka.