Outbound Marketing Specialist

Pavago· Candidate Sourcing
Apply Now ↗
🌍 Remote📍 Kenya📍 TELECOMMUTE

About this role

Outbound Marketing Specialist

Type: Full-Time Remote | Working Hours: U.S. Business Hours (EST)

About This Opportunity:

Join a growing business as their Outbound Marketing Specialist and take ownership of building outbound systems that generate real B2B pipeline opportunities.

This is a hands-on, execution-focused role for someone who understands outbound prospecting, LinkedIn engagement, cold outreach, and high-ticket B2B lead generation. You’ll be responsible for identifying the right prospects, creating compelling outreach campaigns, and turning conversations into qualified sales opportunities.

We’re looking for someone proactive, organized, data-driven, and highly comfortable owning outbound execution from research and messaging to engagement and optimization.

If you enjoy outbound marketing, prospecting, LinkedIn outreach, copywriting, pipeline generation, and performance optimization — this role is for you.

What You’ll Do:

• Build and execute outbound marketing campaigns targeting high-ticket B2B prospects
• Develop scalable outbound prospecting systems and outreach playbooks
• Research and build targeted lead lists using Sales Navigator, Apollo, Clay, ZoomInfo, or similar tools
• Identify ideal customer profiles (ICPs) and segment prospects strategically
• Execute multi-channel outreach campaigns across LinkedIn, email, and cold outreach channels
• Write personalized outreach messaging designed to generate qualified conversations
• Create LinkedIn content and thought leadership posts to support outbound engagement
• Engage with prospects and build relationships through consistent follow-up
• Monitor response rates, engagement metrics, and outreach performance
• Optimize targeting, messaging, and campaign structure based on performance data
• Build lead magnets and outbound content assets to improve conversion rates
• Maintain organized prospect databases, campaign trackers, and outreach systems
• Collaborate with leadership and sales teams to improve outbound strategy and pipeline generation

What You Bring:

• 2+ years experience in B2B outbound marketing, lead generation, SDR, or outbound prospecting roles
• Strong experience with LinkedIn outreach and B2B prospect engagement
• Hands-on experience using tools such as Sales Navigator, Apollo, Clay, ZoomInfo, or similar platforms
• Strong copywriting ability for outbound messaging, email campaigns, and LinkedIn outreach
• Experience building and managing multi-channel outbound campaigns
• Strong understanding of B2B buyer psychology and high-ticket sales cycles
• Analytical mindset with ability to track, measure, and optimize campaign performance
• Excellent written and spoken English communication skills
• Highly organized, proactive, and execution-focused approach to work
• Comfortable working independently in remote environments

Nice to Have:

• Experience working with high-ticket B2B service businesses or agencies
• Familiarity with CRM systems and outbound automation tools
• Experience supporting pipeline generation and appointment setting
• Experience creating lead magnets or outbound content assets
• Background in startup or fast-growing business environments

Key Success Metrics:

• Number of qualified conversations and meetings generated
• Outreach response and engagement rates
• Pipeline opportunities created from outbound campaigns
• Prospect targeting accuracy and lead quality
• Effectiveness of outreach messaging and personalization
• Consistent outbound execution and campaign optimization

Why You’ll Love This Role:

• High-ownership role with direct impact on business growth and pipeline generation
• Opportunity to build and optimize outbound systems from the ground up
• Fully remote flexibility with strong autonomy and execution ownership
• Work closely with leadership on growth and lead generation initiatives
• Exposure to outbound strategy, LinkedIn marketing, copywriting, and pipeline development
• Long-term growth opportunity within outbound marketing and business development

Ready to generate pipeline through outbound marketing and high-converting outreach? Apply now with examples of campaigns, prospecting systems, or outreach strategies you’ve built or managed.

#OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #RemoteWork #PipelineGeneration

Frequently Asked Questions

Is the salary disclosed for the Outbound Marketing Specialist position at Pavago?
The salary for this Outbound Marketing Specialist role at Pavago is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Outbound Marketing Specialist job at Pavago remote?
Yes, this Outbound Marketing Specialist position at Pavago is remote, with team members based in Kenya, TELECOMMUTE. You can work from home or anywhere in the supported regions.
Which team or department does the Outbound Marketing Specialist at Pavago belong to?
This Outbound Marketing Specialist position is part of the Candidate Sourcing department at Pavago. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Outbound Marketing Specialist position at Pavago?
Click the "Apply Now" button on this page. You will be redirected to Pavago's official application portal hosted on workable where you can submit your application directly.
When was the Outbound Marketing Specialist job at Pavago posted?
This Outbound Marketing Specialist position at Pavago was posted on May 28, 2026. Apply as soon as possible — early applications are often reviewed first.
Outbound Marketing Specialist
Pavago
Apply for this role ↗

You'll be redirected to Pavago's official application page on workable.